June 26, 2025
Reading time: 6 minutes
What I Discuss with Jeff Krasno:
- Jeff’s book and how surviving 9/11 led him from running a record label to founding the global wellness movement Wanderlust, blending yoga, spirituality, and community…07:09
- Building a wellness empire nearly wrecked his own health—and how that wake-up call led him to interview top experts, transform his life, and create Commune, a masterclass platform for personal and societal well-being, to help others thrive through practical, science-backed habits…14:28
- The idea that “you are a flame” blends ancient wisdom with modern science to show that your body is in constant change, meaning you're never stuck, and real transformation is always possible…25:58
- The concept of the exposome—the totality of all environmental exposures you experience throughout your life—explains how your environment (what you eat, breathe, touch, and surround yourself with) shapes your health far more than your genes…33:04
- The surprising fact that you have fewer genes than a grape plant—and how that shocking discovery shattered the myth of genetic destiny…38:48
- Jeff lost 65 pounds by combining keto eating, fasting, workouts, and cold plunges before meals—a surprising and powerful routine that matched my own fat-loss method almost exactly…44:28
- Your body is built for the wild, but humans now live in comfy shoes, climate control, and constant snacks, creating a massive mismatch between ancient biology and fast-paced modern life…50:07
- Doing hard things in small doses—like cold, heat, or fasting—can help your body thrive by reconnecting it with the challenges it was designed to face…55:34
- Certain plants produce compounds called xenohormetics that can boost health, and why embracing these mild stressors through diverse, well-prepared foods might be closer to how people were meant to eat…1:01:30
- Meaningful social connections can act like a healthy stress that boosts resilience, rewires genes, and may be one of the most important keys to living a long, balanced life…1:07:53
- Layering small, daily challenges can build real resilience, and staying just uncomfortable enough is the secret to growth in both body and mind…1:13:14
A few years ago, Jeff Krasno thought he was pretty healthy…
Though he suffered from brain fog, chronic fatigue, and bouts of insomnia, those symptoms seemed utterly normal in today’s society. When he learned he had diabetes, his first thought was, “How can that be? I run a wellness company!”
His diagnosis propelled him to consult every expert at his disposal and engage in an intensive “me-search” to turn his health around. On this journey, he began to form a larger picture of what’s wrong with health in the modern world.
In his new book Good Stress (co-authored with his wife, Schuyler Grant, who shepherded him through 300-plus interviews with doctors and helped distill the results into actionable information) Jeff shares what he’s learned and outlines a practical program for readers to reset their own health—and in today's podcast we unpack it all.
Jeff explains that the comforts and conveniences of modern life in the developed world undermine human biology. People evolved with Paleolithic stressors and scarcity, which conferred health and resilience.
Modern life sets you up for diabetes, dementia, heart disease, cancer, and more. Chronic disease is the result of chronic ease: an endless abundance of calories, sedentary desk jobs, exposure to blue light, and separation from nature. To come back into balance, you need to thoughtfully subject your body and mind to the stressors you’re naturally built for.
This book distills the hundreds of conversations that Jeff has had with acclaimed teachers and practitioners in mind-body wellness, including Gabor Maté, Mark Hyman, Marianne Williamson, and Dr. Sara Gottfried. Jeff gives readers uncommonly wise and relatable guidance for 10 practices to extend both our lifespan and our healthspan, including:
- Time-restricted eating
- Cold and heat exposure
- Light therapy
- Eating “stressed plants”
- Building your “psychological immune system” and more
For each practice, Jeff shares his personal experience—including a memorable story about how Wim Hof finally convinced him to try an ice bath—explores the science behind it, its role in our culture, its effects on the body and mind, and offers guidance on how to approach it safely and mindfully.
Jeff Krasno is the co-founder and CEO of Commune, a masterclass platform for personal and societal well-being. He hosts the Commune podcast, interviewing a wide variety of luminaries from Andrew Huberman and Marianne Williamson to Matthew McConaughey and Gabor Maté. Jeff pens a personal weekly essay titled “Commusings” that explores spirituality, wellness, and culture, distributed to over one million subscribers every Sunday.
Jeff is the creator of Good Stress, a collection of wellness protocols that he developed to reverse his diabetes, lose 60 pounds, and reclaim his health at age 50. Good Stress is available as an online course and is being developed into a book and TV series.
Jeff is also the co-creator of Wanderlust, a global series of wellness events. In 2016, he was selected by Oprah Winfrey to be part of the SuperSoul100 as one of the nation’s leading entrepreneurs. In 1995, Jeff married his college sweetheart, Schuyler Grant. They live in Los Angeles and have three daughters.
Please Scroll Down for the Sponsors, Resources, and Transcript
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Resources from this episode:
- Jeff Krasno:
- Podcasts and Articles:
- A Step-By-Step Blueprint For Longevity: The Most Advanced Age Reversal Strategies Known To Humankind, With Bryan Johnson.
- Why Viruses Are Crucial To Life On This Planet, The Link Between Air Pollution, Glyphosate & Pandemics, Loss Of Biodiversity (& What We Can Do About It) & More With Dr. Zach Bush.
- Ben Greenfield Interviews Dr. David Sinclair About Lifespan: Why We Age―and Why We Don’t Have To.
- Healthy Drinking 101: How To Make Feel-Good, Alcohol-Free Cocktails Chock Full Of Nootropics, Adaptogens & Botanicals!
- Books:
- Articles:
- Other Resources:
- HEPA Home Air Filtration System (use code BEN to save 10%)
- Cold Tub (use code BENG to gat a $150 discount)
- Sauna
- EGCG
- Green Tea
- Berberine
- Grains of Paradise
- Quercetin
- Curcumin
- Luteolin
- Vivobarefoot
- Toe Spacers
- Gabor Maté
- Kaki King
Ben Greenfield [00:00:00]: My name is Ben Greenfield, and on this episode of the Boundless Life podcast.
Jeff Krasno [00:00:05]: What I found was that if I jumped into a cold plunge before I ate my first bite of food, it had really an accelerating weight loss response and a really good blood sugar management response. I was also fasted for 15 and a half hours, let's say. So that was also going to reduce my amount of serum glucose, right? And then before I took my first bite of food, I would get into a cold plunge. So what would happen at that juncture is my core body temperature would plummet. And my body is engineered for homeostasis, it's engineered for thermogenesis, to pull my body temperature back up into that little 98.6 Goldilocks zone. But it would have to make heat to do that. And in order to make heat, it needed an energy substrate. My mitochondria needed to look around and find something to make heat with.
Jeff Krasno [00:00:59]: And because my blood glucose was low, it only had one option, which was to oxidize fat and use those free fatty acids for energy production to make heat. I think I lost 65 pounds in about four months with that little stack.
Ben Greenfield [00:01:17]: Welcome to the Boundless Life with me.
Ben Greenfield [00:01:19]: Your host, Ben Greenfield.
Ben Greenfield [00:01:21]: I'm a personal trainer, exercise physiologist and nutritionist. And I'm passionate about helping you discover.
Ben Greenfield [00:01:27]: Unparalleled levels of health, fitness, longevity and beyond.
Ben Greenfield [00:01:38]: All right, it's official. I'm coming to Melbourne, Australia. I'll be there for a couple weeks, but as a part of this tour, I will be hosting a fantastic public event, One Epic Night at Luminaire in South Melbourne with the team from St. Haven Private Club. Whether you're into health, performance, longevity, fitness or any other element of life optimization, I will teach you how to become boundless. It's going to be an incredible evening. Here's what you need to know. It will be June 26, 6:30 to 8:30pm and there will be an option for a VIP experience with me that includes a meet and greet and the book signing.
Ben Greenfield [00:02:17]: You can get all the details and get your limited seat now @BenGreenfieldLife.com/ Australia 2025. That's BenGreenfieldLife.com/ Australia2025. My guest today is Jeff Krasno. He wrote this book, The Health Benefits of Doing Hard Things. Good Stress. As if that weren't enough, 10 protocols to extend your lifespan and health span. I get a lot of books like this. Sometimes I see the COVID and I'm like, yeah, okay, I know do hard things.
Ben Greenfield [00:02:51]: But it actually wound up being a book in which I folded over a lot of pages and wrote a bunch of questions down. It was so compelling that I decided I wanted to get Jeff on the show. And rather than read you his impressive bio, how he got into health and wellness really ties into his backstory in the first place. So, Jeff, first of all, welcome to the show, and I'd love to hear a little bit more about what got you interested in writing this thing.
Jeff Krasno [00:03:22]: Yeah, well, thanks, Ben. I really appreciate you having me on. I know you get a ton of books, so I'm thrilled to make it through the colander. Yeah. So I incongruously started my wellness journey in relationship to 9/11, so I was running a record label. The music industry doesn't really lend itself to health and wellness, particularly in the, you know, early aughts in New York City.
Ben Greenfield [00:03:51]: Unless you're like Rick Rubin, who's into all this stuff now.
Jeff Krasno [00:03:54]: Yeah, fair enough. But he had an evolution. We're both like refugees of the. Of the music industry, right? Yeah. So I was running an indie label. My office was two blocks north of the World Trade Center at that point, what was the World Trade Center. And 9/11 happened, and we were in this tiny little perimeter around what became ground zero, sort of cordoned off. And we couldn't get into our office for a couple months.
Jeff Krasno [00:04:25]: And it was actually quite an interesting time to be in New York City. It very much sort of reflected the same sort of spirit that we had here in Los Angeles, like after these recent fires. There was, like, a lot of generosity. It actually brought out people's better angels. Right. But there was also a tremendous amount of grief and sadness. And this period really compelled and propelled people to do some crazy, inspirational things. And one of those people was my wife.
Jeff Krasno [00:04:58]: So she decided to actually start a yoga studio at ground zero right above my office. And we got back in there in God, I guess, late 2001. And in early 2002, she put up a tiny little sandwich board on the sidewalk of Warren Street. It said spirituality through sweat. And Ben, this was like a time well before there was like a Tony opulent yoga studio or Equinox on every single corner of New York City.
Ben Greenfield [00:05:32]: Might have been even like pre Lululemon, I don't know.
Jeff Krasno [00:05:35]: Totally. Yeah.
Ben Greenfield [00:05:37]: And by the way, if she built this above your office, what was your doing?
Jeff Krasno [00:05:41]: Well, I was running this little record indie label, you know, and that was.
Ben Greenfield [00:05:46]: When you're running the record label.
Jeff Krasno [00:05:48]: Yeah, exactly. So, you know, we had, you know, musicians hanging out and smoking Weed and whatever, doing all that kind of stuff that you would do and. But just upstairs she opened this really humble, tiny one room studio and you actually had to take these kind of crooked, cockeyed, lime green stairs kind of right past our office, kind of upstairs into this studio. The bathroom was actually in the studio, so it was like the width of a bread box. So you actually had to go through the studio to take a pee.
Ben Greenfield [00:06:23]: You had to be good at yoga to get into the bathroom?
Jeff Krasno [00:06:25]: Yeah, basically, yeah, it was like the width of a bread box. But you know, it was quite incredible what happened in there, Ben. Like in a very, very short time, this place became kind of, kind of the healing epicenter of lower Manhattan and the grief sticking denizens would climb these little stairs and sweat on their mats and then come out into this tiny little lobby that had a vestibule with a really funky little stained futon on the floor. And I would hang out there with the front desk staff and I would just witness these people come out open hearted, open minded, sort of collapse on this little futon and share their stories and really heal. And this was kind of my first opportunity to have a front row seat to witness the power of, you know, somatic practice and spiritual practice, but probably more than anything, community, to really bend the arc of people's lives. And I said, man, I got to figure out how to, to integrate this into my own life. And that propelled me on this journey really following my muse, my wife, to Costa Rica. She was leading these yoga retreats and I'd be down there, It'd be like 28 women, two gay guys and me, like waking up in the morning, like doing yoga, meditating, you know, eating the local food, you know, whatever, it was just the food that was there.
Jeff Krasno [00:07:56]: But then at night also getting loose and having fun. It wasn't kind of, it wasn't too sanctimonious. And people would be kind of playing music and having just enough tequila and having a good time.
Ben Greenfield [00:08:07]: So this was not like the Bryan Johnson go to bed at 4pm style.
Jeff Krasno [00:08:12]: No, no, this was people really living in the full joyous expression of their life. And I was coming from the music space, so all my buddies and all my friends were starting Bonnaroo and Austin City Limits and Lollapalooza. So that's my milieu, you know, was backstage at all those events and I just had this kooky, crazy idea there in the rainforest of Costa Rica. I was like, what if I could combine, you know, what's happening here at this Yoga retreat with the scale and accessibility and production values of Lollapalooza, could I create sort of the world's biggest yoga retreat. And that became Wanderlust. And that took me on a decade long journey building these festivals all over the world. And that was pretty much my introduction to the whole wellness scene.
Ben Greenfield [00:09:00]: That's really the biggest yoga retreat. Wanderlust.
Jeff Krasno [00:09:03]: Yeah, I mean for 10 years we were, I mean in 2016 we had 68 festivals in 20 countries and these were doing, you know, 2,000 to 10,000 people per day. So it was a fairly scaled thing and it ended up almost killing me in the end. That's the unfortunate moral of the story. But it was a pretty amazing journey.
Ben Greenfield [00:09:28]: Well, I'm sure my wife is pretty familiar with it. I'm one of those guys who does like my own bastardized version of yoga in my tiny little infrared sauna crawl space. She's a little bit more connected to the yoga community than me. I'm sure she's heard of it.
Jeff Krasno [00:09:43]: Yeah, I'm like you, man. I have my own little rickety, weird sauna yoga practice. I did it every day.
Ben Greenfield [00:09:49]: So yeah, yeah, I'm like, I'm gonna do Down Dog and then we'll lift this kettlebell and pull on this elastic band. So paradoxically, you were doing these retreats and I saw that you talked about this a little bit in the book, but I love to hear you describe like this idea of being involved in a wellness enterprise and at the same time seeing your own wellness decline.
Jeff Krasno [00:10:14]: Yeah, I mean, I was really with the best intentions, trying to quite literally in this case, grow a big tent for yoga. And I was really just growth minded all the time. So I was just chasing the chalice, running around, traveling 200 plus days a year. I had three small daughters at that juncture. I was basically living, you know, coffee to wine o' clock, I was eating an airport. So, you know, hard to avoid the, you know, committing plenty of carbicide. And I was just stressed all the time. You know, we took private equity money and I was just, you know, very obsessed with proving myself kind of, and in many ways just kind of anchoring my own self worth and the growth of this business.
Jeff Krasno [00:11:09]: And you know, by the end of it I found myself in really, really sorry shape. And you know, this is what in the book I somewhat glibly call, you know, my journey into wealth and hellness. Where you know, I, I was really overweight, I was about 210. You know, I had all that kind of inner tube adiposity around the middle. I had what my daughters love to call the boobs of man. You know, I was chronically fatigued, brain fogged, irritable, checking my phone every two seconds. Essentially, everything that we've normalized in our society, it is completely at its source, abnormal. I was right in the middle of that nightmare.
Jeff Krasno [00:11:54]: And. And then I got a diabetes diagnosis in 2019. 2020, and. And that was a big wake up call for me to really change my life.
Ben Greenfield [00:12:03]: Yeah. And is that where a lot of the material that you used to write this book began to kind of come into your life as you took the dive into what you were going to do about all this?
Jeff Krasno [00:12:14]: Yeah, I mean, fortunately, I had access to a lot of people that knew a lot about health. So I started interviewing docs, and I think I have interviewed probably 400, 450 doctors in the last five years. And so part of it was aggregating a tremendous amount of knowledge about human physiology and the mechanisms kind of under the hood here. But the other part of it was actually just jumping into my own petri dish and becoming my own N1 experiment and just trying a lot of different protocols and any pill and praxis and mushroom and modality. I basically tried it in one form or another and eventually distilled all of that me search and all of that wisdom from other people into this book. So, yeah, and that's my goal now, to try to share it with regular people, because a lot of this information can be so heady and so geeky that people can't understand it.
Ben Greenfield [00:13:22]: What's that mean? You interview doctors?
Jeff Krasno [00:13:25]: Yeah. So I have a podcast associated with my commune platform, and I just basically started to interview anyone that would talk to me. So all of our functional medicine friends, all of our integrative medicine docs that we know, and in some ways it was free therapy for me because I got to apply a lot of that wisdom.
Ben Greenfield [00:13:48]: I feel the same way about my podcast. I get to talk to really smart people who would normally never give me the time of day, except since we're recording it, we get to. You said commune. What is that?
Jeff Krasno [00:14:00]: Yeah, so commune. As I exited Wanderlust, somewhat acrimoniously, I was kind of scratching my head around kind of what the next step in my life was. And in 2018, I had this idea of essentially creating masterclass, but for well, being so, creating an online video course platform with all the top health experts and practitioners. And that's what I went out and did. It kind of started a little bit more in the metaphysical space. So Deepak Chopra and Marianne Williamson and Byron Katie and then I met Wim Hof and he came and stayed. And then that kind of led to Mark Hyman and Sarah Gottfried and Jeff Bland and the whole functional medicine world. And yeah, so over the last.
Jeff Krasno [00:14:48]: Well, since then we've created and shot 170 full length courses here in Topanga. So contemporaneously to that, my wife and I built a retreat center also called Commune. It's this amazing 10 acre property up in Topanga where Neil Young used to live apocryphally, or, or so myth goes. And yeah, we created this amazing retreat center and we built a production facility on site. And so all these amazing people would come and stay and you know, we'd wake up in the morning, make breakfast or you know, you know, hot tub, sauna, cold plunge, etc. And then just go make great content. And we put that all on one platform. And yeah, it's been amazing.
Jeff Krasno [00:15:36]: It's like a, a great successful business for me.
Ben Greenfield [00:15:38]: That's incredible. Are there rickety stairs in a yoga studio above your office?
Jeff Krasno [00:15:42]: Yeah, that's right. It only took 25 years, but.
Ben Greenfield [00:15:48]: Okay, is that like commune.com or.
Jeff Krasno [00:15:52]: Yeah, one commune.com and yeah, if you go over there, you'll. You'll literally recognize everyone.
Ben Greenfield [00:15:58]: You know, I'll put it in the show notes BenGreenfieldLife.com/ GoodStress or the shownotes. If you're listening, I'll find the link and put it in there. Okay, so the book I want to dive into some of the things I thought were really unique, beginning with. What really caught my attention in the first few chapters was these Tao. Tao principles. Like T. Tao. Is it Tao or Tau?
Jeff Krasno [00:16:22]: Yeah, Tao.
Ben Greenfield [00:16:23]: Yeah, yeah, Tao principles. Like the first one, you say you are a flame and this isn't like super esoteric. You start to get into metabolism and science. So what does that mean when you say you are a flame?
Jeff Krasno [00:16:35]: Yeah, so this is where I try to bridge kind of Eastern mysticism with Western medicine. You know, the Buddha 2,500 years ago had this revelation under the Bodhi tree that everything in the universe was impermanent, everything was changing all the time. And when you look at human physiology, that also actually applies to Ben's body and Jeff's body and everyone who's listening's body. And sometimes I like to underscore this idea with analogy by analogy with a lighter or a flame. So you know, when you actually have a lighter here, for those people that end up Watching this on video. But, you know, if you spin the flint wheel on a Bic lighter, you know, there's an ignition and there's a combustion process. And that's really just like a chemical reaction between oxygen in the air and. And the fuel source in the.
Jeff Krasno [00:17:28]: In this lighter, which happens to be butane, the chemical formula of which is C4H10, right. So if I were to light the lighter, you know, you would see this flame. And really what this is, it's just energy. And there's some byproducts here, which is like water vapor and carbon dioxide, right? So boom. So if you were to look at that flame, you know, you recognize the flame itself by the form. It's flickering a little bit. But you instinctively know that all the molecules that have made up this flame have moved on. Like, they've just moved on, right? They've just gone away.
Jeff Krasno [00:18:05]: And that can help you understand really the nature of your body, because your body also is a chemical reaction. It's using oxygen from the air. Similarly, it's using also a hydrocarbon fuel source in the. In the form of glucose or fats, right? These are long chain carbon molecules, and it's producing energy and actually with the same byproducts which are water and carbon dioxide. And so what you really actually see here is my form that you recognize day to day. You say, oh, that's Jeff. But if you really actually understand the mechanism under the hood, you realize that everything about me has moved on. I'm nothing but change.
Jeff Krasno [00:18:48]: In fact, I'm seven octillion atoms. And you and I are experiencing 37 billion billion chemical reactions per second. So what the Buddha intuited kind of under that Bodhi tree that everything is always constructing and deconstructing. That is also incredibly applicable to you and your body. And when you realize that you are just constant change, that is actually quite empowering because a lot of us end up just feeling like we're fixed, stable selves, and we become married to the story that we tell ourselves about ourselves, and we really don't think change is possible.
Ben Greenfield [00:19:29]: You mean something like I have bad knees or I have elevated liver enzymes, or I've got a slow metabolism or something like that?
Jeff Krasno [00:19:37]: Yeah, exactly. Like I have a slow metabolism the way like I have an ugly sweater or something like that. It's like, no, you don't have a bad or slow metabolism. Your metabolism is a process and not a product. And when you actually truly grok that, you know, there's so much agency to it because you realize that you have some power over your life moment to moment. So this is, I think, just like I really enjoy understanding the metaphysical by patterning, by witnessing the patterns of these metaphysical ideas, like in the physical. And impermanence is a big one.
Ben Greenfield [00:20:19]: Yeah. It reminds me of an interview I had yesterday. We were talking about these new microbiome tests for the gut. And I said, well, it's odd that you get this whole printout of the foods that you're not supposed to eat based on your gut bacteria, because technically, by changing your diet, for example, introducing dietary diversity and maybe mainlining some sauerkraut and taking a probiotic, et cetera, you can actually alter the gut bacteria such that the foods your bacteria weren't equipped to eat, all of a sudden they are equipped to eat because you change your microbiome. And a person who doesn't understand this concept that your body is aflame would say, oh, well, I can't eat these foods for the rest of my life. My gut bacteria just can't handle apples. So they're out the window. Well, no, you can train your bacteria to actually like that food.
Jeff Krasno [00:21:08]: Yeah. And look at that bacteria. Those single cell prokaryotes that are nestled down mostly in your colon, but now they're finding them, like in every organ of your body, on your skin, even in your aura. But those 39 trillion gut bugs, they're turning over every four minutes to 24 hours. They're nothing but change, you know, and, you know, there's like 16 times more DNA in those gut bugs than in, in your own genome. So again, you know, we're, we're, we're really just these impermanent creatures. And I think when we, when we really embrace that, there's a lot of opportunity.
Ben Greenfield [00:21:53]: Dude, I can't gloss over that. Did you say there's gut bugs in the aura?
Jeff Krasno [00:21:58]: Well, so, yeah, so there's, Well, I wouldn't say gut bugs, but there's bacteria that's actually kind of floating around you that's not necessarily connected to your skin. Right.
Ben Greenfield [00:22:10]: If I go out for Mexican food, there's a lot of bacteria floating around me, I can tell you that's for sure.
Jeff Krasno [00:22:16]: Maybe in some hydrogen sulfide too might be emitted. But, but yeah, I mean, this is the thing. It's like every hug that, that we have with someone, every door handle, you know, obviously, you know, with more intentional exogenous diet, like, you know, we make sauerkraut here, you know, you're changing your bacterial makeup and, you know, we've outsourced so much of our function to these bacteria. And so we're living kind of in this interdependent holobiont. It really, you know, violates kind of our sense of self because we feel like we're this stable, reliable self that's separate from our environment. But nothing could be less true. We're totally interdependent with our environment, and we're changing all the time.
Ben Greenfield [00:23:07]: Yeah, okay, so we can change. That's super empowering. And then you have this second principle, the interdependence principle. And in that chapter, obviously, folks, read the whole book because we're not going to get into the nitty gritty details of every single principle. But new word in there. And this was interesting to me because I got an exosome injection actually last week, which is great for longevity and for healing up some bum tissue. But you say in that book, you don't say exosome, you say exposome. Use the word exposome.
Ben Greenfield [00:23:45]: I don't even know if I'm pronouncing that correctly. Exposome. What's the exposome?
Jeff Krasno [00:23:49]: Yeah, well, I need to just attribute this. This is a word that I pilfered from Dr. Mark Hyman is where I first heard it, in a sauna, I think, somewhere. And, you know, this word really has to do with the second principle, which was central, again, to Buddhism, of interdependence. So the Buddha saw the entire universe as this interconnected, mutually dependent web. And again, this violates our sense of identity because, you know, Ben and Jeff and everyone else listening generally associate ourselves with this locus of consciousness, generally crouching somewhere behind the eyes, kind of wrapped up in an increasingly saggy bag of skin, very, very separate from the world around us. But what the Buddha said is like, no, you're not separate from your environment. In fact, you're inseparable from it.
Jeff Krasno [00:24:38]: And the word exposome really underscores that idea. So the exposome can really be understood as the sum total of all of your environmental exposures. And this could be diet, it could be relationships, it could be trauma that you had as a child. It could be your exposure to toxins, it could be other pathogens. It could be even just the screen time that you spend, you know, with your phone or in front of your tv. And the idea here of why the exposome is so important is that the overwhelming majority of chronic disease is not attributable to our genes. It's actually attributable to this exposome. It's the exposome washing over our genes that actually contributes to chronic disease or great health, thriving health.
Jeff Krasno [00:25:35]: And so this realization that you're not really separate from your environment, you're sort of an organement or an environism, that it's one thing is again incredibly empowering. Because if you're changing moment to moment in relationship to everything that's around you, to your exposome, then you can alter your environment to some degree to push yourself down that trajectory towards healing, towards becoming whole, towards thriving in greater health. And so that's the concept of the.
Ben Greenfield [00:26:11]: Exposome, not that I want to kick this horse to death, the whole concept of your poop, your gut, your gut bacteria. But that is one thing I like about the tests that look at the gut is because you can see, hey, I have pathogenic bacteria, I have perhaps viruses that aren't serving me, maybe parasites, yeast, fungus, et cetera. This is why a lot of functional medicine is. I'm sure you've probably discovered, interviewing all these fantastic people starts with the gut. But when you look at data like that, you can kind of tell if somebody's getting most of their exposome and exposure in like airports, a highly urban environment, you know, crowded and packed, trains and buses full of humans, or if it's more of a farm animal, goat, chicken, dirt, grass, sunshine, earth, swimming in lakes, rivers and oceans type of exposome. And I just know this from personal experience. I've done gut tests when I've been in hefty urban travel, living out of Airbnbs and in hotels, and done the same tests when I'm at home here where there's alpacas and white tailed deer on the horizon and goats and chickens all over the place, and the swimming pond and really good, clean, high dietary diversity, night and day difference. And it is almost like I am what I am living around 100%.
Jeff Krasno [00:27:34]: And when you begin to mimic the conditions in which you evolved, you tend to test better and just feel better. Right. And it's really all of the influences of modernity, whether that's environmental toxins and pfas and microplastics, or on the food side, ultra processed food, refined grains and starches, et cetera, or toxic relationships, et cetera, all of those things will combine to create a more caustic environment in which, you know, all of your markers are going to look worse, but you're just going to feel worse, period.
Ben Greenfield [00:28:13]: Yeah. And it's not as though you do have to just like move out to the sticks and become a redneck. Like you can live in, let's say, let's say a downtown Los Angeles loft and still maybe choose to go to the park a couple of times instead of the hyper clean chemically gym every single day. And you can maybe get a pet if it's allowed, and if not, maybe walk a friend's dog. And you can use maybe some plants instead of some space agey HEPA air filtration units in your home. And just use a few little things to begin to increase that connection to earth, which I think is probably the most important part of this whole concept of the X final pronounces. Exposome.
Jeff Krasno [00:28:53]: You got it, man. You got it.
Ben Greenfield [00:28:55]: Okay, so also related to this concept of your genes. This surprised me. I don't know if this is true. You write it in your book, so maybe it is. You can tell me. You say we have less genes than a grape.
Jeff Krasno [00:29:08]: Yeah, I'll specify a grape plant. Yeah. So this was an eye opener for me. I think Zach Bush was the one that initially pointed this out to me. We were at an event, I was pushing a grape around a plate and he's like, that thing has more genes than you. I'm like, no way. And then I had to go check it out. And he was right.
Jeff Krasno [00:29:32]: You know, a grape plant will have about 30 to 35,000 genes, and a human has about 22,300 genes, more or less the last we counted. And you know, again, this really violates our instincts because, you know, here we are, the most sophisticated creatures supposedly in the history of the universe, and we have less genes than a grape plant, or about the same as a guppy and the same as a pig, et cetera. So what's going on here? Well, you know, we assumed that given how sophisticated we are, we would have hundreds of thousands of genes. And this really propelled what's known as the Human Genome Project, which was this massive international cooperation that started in the 90s to map the human genome. And, you know, this was really spurred on by this concept of genetic determinism, like ever since Watson and Crick. And there was a woman, Frances Rosalind [correction: Franklin, Rosalind], I believe, discovered, you know, the structure for DNA, the double helix. In the 1950s, we basically assumed that if we could map the human genome and find every gene that was responsible for every behavior, every trait and every disease, and once we were able to do that, hallelujah, we'd be able to solve for all of those things. And then we went out and mapped it in this incredible international effort.
Jeff Krasno [00:31:04]: And it came back that we had less genes than a grape plant. And this was incredibly confusing and perplexing.
Ben Greenfield [00:31:12]: Right slap in the face for us, it's like shit.
Jeff Krasno [00:31:17]: And it really put, you know, started to put a nail in the coffin of this idea of genetic determinism, that we're, that our lives are completely determined by our genes and that our fates are written in the stars of our genetics. And this gave rise to this emerging science of epigenetics, right, that, that it's really how the genes express again in relationship to the exposome to the environment that actually determined most of human health and thriving. And on the other side, disease. Now, of course, we know many examples where our genetics can predispose us to certain kinds of diseases. Like two presentations of the ApoE4 allele, for example, will I think give you an eight times higher chance of developing dementia or Alzheimer's, et cetera. So there's, right, you can load the gun with the genetics, but really what we have found in combination with the microbiome with neuroplasticity, that the brain also changes in relationship to its environment, that it's about epigenetics, it's actually about our genes changing their expression in relationship to all of these other things into the food we eat, the relationships that we have, the trauma that we experience, the air, the water, how we move, et cetera. And again, I think that, you know, it sounds a little scary on some level because we're not fixed, but I think at the end of the day it's empowering and provides a lot of agency because if we can, if our genes can misexpress and hypermethylate and all these kinds of things, then we can also like impact them for the best possible expression.
Ben Greenfield [00:33:02]: Yeah, totally. I mean, like for me, my loaded guns are diabetes or blood sugar management, which I'm guessing yours might be too, based on what you were saying. Colon cancer and then detox pathways. Those are three big red flags for me. So I'm really careful with my personal cleaning chemicals or personal care products. Household cleaning chemicals, glutathione support, what my diet looks like from the colonic support standpoint and my carbohydrate metabolism. So do you, have you done like, have you done genetic tests and made little, little tweaks for yourself?
Jeff Krasno [00:33:36]: Yeah, totally. Yeah. I mean, I have a couple, what are called SNPs, so single nucleotide polymorphisms. You know, they're, they're basically, you know, the mutations that show up that, that might predispose you to, to something. I tend to have one for caffeine. That was a weird one that came back that, that I have a tendency to over consume caffeine, which was a very strange. When they get back.
Ben Greenfield [00:34:01]: Wait, so. So it's not like how fast you metabolize it, it's like how much you might be addicted to it.
Jeff Krasno [00:34:07]: Yeah, yeah, yeah, yeah. That was a very strange one. I'm not. Yeah, I can't remember what that, what the code on that particular gene is. And. Yeah, and for. Certainly for. For.
Jeff Krasno [00:34:20]: For carbohydrate metabolism and blood sugar management. That was definitely one that came back and, you know, that made sense. And of course then that gives you the microscope to shine the light of your conscious attention on the areas that you need to focus on.
Ben Greenfield [00:34:37]: Yeah. Well, what's the lowest hanging fruit for you? For blood sugar management, I basically have.
Jeff Krasno [00:34:41]: A little protocol stack that is my blood sugar management protocol stack, which is a combination of a very keto focused diet. So macronutrient ratio that is high protein and low carbohydrate. Makes total sense. Right. An intermittent fasting protocol, a cold therapy protocol that's cadenced in a very particular way, and then a resistance training protocol. And those four things stacked together really do quite an amazing job at blood glucose management.
Ben Greenfield [00:35:13]: Okay. And I know you talk about cold in the part about good stress, but I'm intrigued. What do you mean cadence in a particular way?
Jeff Krasno [00:35:20]: Yeah. So weight management was a really big component for me, particularly as I was turning my health around. And it was very interrelated with my blood sugar dysregulation because basically I became insulin resistant. My cells weren't using glucose really for energy production, and instead they were storing that glucose primarily as fat. And that really showed up on my body. It's a very simplistic way of looking at it, but just for the sake of this conversation, we'll just stop there. So I was experimenting with all these different protocols, and what I found was that if I jumped into a cold plunge before I ate my first bite of food, it had really an accelerating weight loss response and a really good blood sugar management response. And as I began to unpack the mechanism, this is where I landed, which was like, I converted my diet over to a relatively low carbohydrate diet.
Jeff Krasno [00:36:29]: So I didn't have a lot of. I was reducing my blood glucose. I was also fasted for 15 and a half hours, let's say. So that was also going to reduce my amount of serum glucose. Right. And then before I took my first bite of food, I would get into a cold plunge. So what would happen at that juncture is my core Body temperature would plummet, right? And my body is engineered for homeostasis. It's engineered to, for thermogenesis, to pull my body temperature back up into that little 98.6 Goldilocks zone.
Jeff Krasno [00:37:00]: But it would have to make heat to do that. And in order to make heat, it needed an energy substrate. My mitochondria needed to look around and find something to make heat with. And because of all those reasons that I talked about before, my blood glucose was low, it only had one option, which was to oxidize fat, essentially burn to convert triglycerides into free fatty acids and glycerol and use those free fatty acids for energy production to make heat. And so I found that little cadence, that stack with that particular cadence, to be incredibly effective. I think I lost 65 pounds in about four months with that little stack.
Ben Greenfield [00:37:46]: This is crazy. So, Jeff, you and I didn't talk about this before the podcast. In 17 years of podcasting, I've never come across anybody besides me who has talked about this strategy. There are no long term human clinical research studies on this. I don't know if you've seen it. So I have this book called Boundless. And in that book, in the fat loss section, one of the prime strategies I teach is called strike, shiver, stroll. It's very similar to what you described.
Ben Greenfield [00:38:13]: So step one, strike is to consume something that will enhance fatty acid oxidation and white adipose to brown fat tissue conversion. Caffeine is the lowest hanging fruit, egcg, from green tea, berberine, grains of paradise, pepper extract. There's a whole list of about half a dozen different things that you can consume that you kind of want in your bloodstream. And then I believe I just said strike, shiver, stroll. It's strike, stroll, shiver. And then you go for an aerobic session, walk around the neighborhood, quick swim, yoga, whatever. But like 20 to 40 minutes of something that's easy, aerobic and conversational. So you're stepping up fatty acid oxidation and then you finish with about two to five minutes of cold.
Ben Greenfield [00:39:00]: Because at that point you are, as you've just elegantly described, in a low glucose state. You're able to grab calories from fat to convert them into heat via mitochondrial uncoupling. And you see these rapid transformations in weight loss. Sometimes people push back and say, but Ben, where's like the 20 week long research study on the people who did this and the people who didn't do this? But as you've just said, Jeff, and again, you're the first guy who I've Ever heard talk about this besides me? It works like gangbusters.
Jeff Krasno [00:39:30]: It's crazy. It's funny because I've had the same situation where I can understand the mechanisms at play, but I cannot find any studies to support it. So then it just becomes anecdotal. And I always couch it and like, this is what worked for me and et cetera. I. But it's great to meet finally a brother that's experienced something similar.
Ben Greenfield [00:39:56]: Somebody else who's willing to hold up a middle finger to the science and still get the cold splash.
Jeff Krasno [00:40:00]: That's right. It's great. It's awesome.
Ben Greenfield [00:40:04]: Obviously, thermal stress is, I think, in a way related to this idea of ancestral mismatch. Right. We live in an era in which we really don't experience the stressors of heat and cold. And I think the way you describe it, I forget which chapter, but you say something like, culture is fast, evolution is slow. And I think it's kind of related to this and a lot of other topics related to stress in the book. But what do you think of, or what do you mean when you say that culture is fast, evolution is slow.
Jeff Krasno [00:40:31]: So our genome has evolved over millions and millions and millions of years, right? So like unfathomable periods of time that we can't even really get our heads around. It's been about 7 million years since we split off from apes and bonobos and chimpanzees went the other direction. And then, you know, Australopithecus went down here and Lucy, which is, you know, the kind of the human hominid, Eve, if you will. We have almost the exact same genome that we did 3.5 million years ago. And certainly over the 300,000 years of homo sapien existence, our genome has barely, barely altered. So evolution is very, very slow. And, you know, our, the way that evolution works is that essentially there are, you know, certain mutations that end up being more adaptive towards human existence. And then nature selects for those traits and then begins to iterate and whatever, produce eventually Ben and Jeff.
Jeff Krasno [00:41:43]: And that takes an awfully long time. So we know that that evolution is incredibly slow. But then you look at culture, and culture for Homo sapiens was actually very stable for a very, very long period of time. Right. For hundreds of thousands of years on the Savannah and the Serengeti, we lived within similar environmental conditions. You know, periods of abundance balanced by periods of scarcity, exposure to great fluctuations in temperature, you know, immersion in nature getting light at certain times of day. That really formed our, our genomics because we're Always evolving in relationship to our environment in the last 150 years, since the industrial revolution, but really, really accelerating in the last 50 to 70 years. Our culture has changed so much.
Jeff Krasno [00:42:38]: Our food system, the way that we operate and live day to day. I mean, we're, we're sedentary beings largely. We live in thermo neutral environments that are controlled by digital thermostats. We have always available calories generally in the form of nutrient deficient, ultra processed foods. We live completely separate from nature. We think we're separate from nature too. We live highly individualistic lifestyles and not communal lifestyles. So we've essentially changed all of these huge aspects of our life.
Ben Greenfield [00:43:13]: Not to mention, by the way, we have shoes, really nice, big built up, rubber soled shoes. And I realize that sounds silly, but that plays a major role also.
Jeff Krasno [00:43:22]: No, that's huge. I mean, I'm wearing my Vivobarefoots right now, which is essentially trying to mimic some sort of Paleolithic shoe. You know, I mean, that's a totally great point because, you know, for hundreds of thousands of years we used very, very minimally sold shoes, you know, generally made of sage bark or, you know, or of reindeer hooves or wherever we ended up, wherever we were living and evolving. And, you know, what we've done in the last 50 years is essentially put our feet inside of casts. And it's like if anyone's ever broken their arm, they know what happens to their musculature. When you put your arm in a cast, it completely atrophies. And now we have a whole population walking around with essentially atrophied muscles in their feet and ankles because they've been wrapped in plastic and vinyl or squished into these tiny little toe boxes.
Ben Greenfield [00:44:21]: So this is gross. Right now people are getting a gag effect. But I wear nothing. And then I wear toe spacers to adjust the 30 years I spent kind of effing up my feet with the narrow toe box approach.
Jeff Krasno [00:44:35]: Totally. And when we push the toes together like that in a tight little triangle, we essentially lose the pivot capability of that big toe. That big toe, which is actually designed to be this biomechanical masterpiece to like take so much body weight and to push off and to pivot, we actually just undermine the usage of that. And then, yeah, we think like, no big deal until we're 75 and we fall and then we're really screwed. Right? And so, you know, this is again, that's a perfect example of an evolutionary mismatch. Basically, our culture has hijacked our biology, sometimes on purpose, sometimes for profit, but. And it's really this, this obsession with chronic convenience and ease that's leading to this inconvenient truth of a lot of chronic disease. And, and this is where we, we have a real friction in tension because of that reason that evolution is slow and culture is so damn fast.
Ben Greenfield [00:45:43]: Right. And hence good stress. I mean, this is kind of like the premise of your book. Let's try and fix this ancestral or evolutionary mismatch a little bit by making things a little bit harder on ourselves.
Jeff Krasno [00:45:55]: Again, 100%. And really it's in many ways trying to mimic the Paleolithic conditions in which we evolved, which included a good amount of physiological and a little bit of psychological stress. And I'm sure many listeners on your show are very familiar with this concept of adversity, mimetics or eustress, et cetera, that it's built on the shoulders of hormesis, basically this phenomenon that the right dosage of stress can confer a benefit. And we know this in so many different ways in our life. Like the most obvious way physiologically is like, you know, you overload a muscle, you rip, you kind of micro tear the fibers in that muscle, right? And then you give it enough rest and you eat enough protein. And what happens to that muscle? It grows back bigger and grows back stronger. And that is the premise really for good stress, is that in the right dosage the body has incredibly adaptive response to stress.
Ben Greenfield [00:47:01]: So using yourself as an example, I would imagine after reading your book that your day is just kind of like littered with miniature periods of good stress or hormetic stressors throughout the day you mentioned, cold plunging is one of those. What are a few others? If I were to follow you around your house, to your office, just kind of creep on you and ghost you during the day, what kind of things would I see you doing that you would consider to be? Well, this would kill me if I did a whole bunch of it. But this is actually introducing cellular resilience by maybe doing little bits of this.
Jeff Krasno [00:47:31]: Yeah. And some may seem a little bit less stressful than others, but I'll get up my first, I have a non negotiable morning, which is I get outside right away. I usually have like a espresso. I get outside, I get morning light in the first kind of 20, 30 minutes of my day, and then I go right into my contrast bathing kind of scenario. So I will get in a sauna, I will get in a cold plunge, I'll usually go back and forth a couple times, depending if I have the time I'm fasted in this period, you know, I'll generally eat, you know, around 10 or so in my. I try to maintain a window, kind of consumption window between 10 and 6:30, 10 and 7, depending about my kids and when they're going to eat. So that's sort of cold therapy, heat therapy, intermittent fasting, light therapy. Obviously there's a resistance training protocol that, that I follow.
Jeff Krasno [00:48:31]: You know, I try to do a lot of walking. I have a whole kind of philosophy around movement, etc. But then there's other things that are like, a little bit more bespoke. So, yeah, I do the barefoot shoes thing, which, which I've really gotten to be quite used to, and it's really quite amazing, like, how much more sensitive my feet are. I just like, feel the ground in a way that I never used to. I will also almost always issue chairs and squat, like, do a resting squat instead. And that was a huge one for me and solved so many issues related to my lower back pain and knee pain, etc. So, you know, like at night, you know, if I get pulled into doing something with my kids or watching something, I'll do it within a resting squat, by the way.
Ben Greenfield [00:49:35]: I wait for the airplane to arrive. In a squat, there's so many situations where we are expected societally to sit, including every doctor's office, paradoxically, every chiropractic's office, every dentist. Everywhere you go, they say, please have a seat. And I, you know, in nine times out of ten, I politely decline. I pretty much seat if, you know, sit if I'm going to have a meal or I'm stuck on an airplane.
Jeff Krasno [00:49:58]: I mean, yeah, the first thing you get to into a hospital, whether you need it or not, they put you in a chair with wheels, with a wheelchair. You're like, I don't need this. Yeah. I mean, then there's other little cool things, like I have a kind of deliberate hypoxia, obviously. Again, let me frame this in the dose makes the poison so right. Too much hypoxia. The podcast is over quite quickly. But, you know, it's just like it's an example that too much of anything is not going to yield a good response.
Jeff Krasno [00:50:29]: So hypothermia is no joke. Right. But the right amount of cold, you know, confers a great benefit. There's so many different benefits there. And that's also true with the right amount of hypoxia or hypercapnia. So you build up a little bit of additional carbon dioxide. You have these amazing little chemo receptors kind of near your carotid arteries. They sense that abundance of carbon dioxide.
Jeff Krasno [00:50:53]: They give your body a signal to produce more EPO that produces more red blood cells. Red blood cells, of course, are the carriers of oxygen to your mitochondria for energy production. This is of course why athletes often train at high altitudes where the air is less dense and the partial pressure of oxygen is lower, because your body has a natural adaptive response to that stressor and you actually, your mitochondria become more efficient and you have more red blood cells. So, you know, there's so many of these, of these little kind of deliberate stressors that you can now self impose into your life to really better align the way you live with your design, with your engineering.
Ben Greenfield [00:51:39]: Any, any deliberate xenohormesis going on there?
Jeff Krasno [00:51:42]: Yeah, yeah. I mean this is an interesting category and I think there'll be more data here, you know, over time. But I think what you're referring to is this whole kind of classification of plants.
Ben Greenfield [00:51:58]: Herbs, spices. Yeah, plants.
Jeff Krasno [00:52:00]: Yeah, exactly. Known as xenohormetans. And you know, the idea here is that the plants do this dressing for you and then that benefit is actually conferred when you eat them. So, you know, I'll just try to poke at that concept for a second. So the, one of the most famous xenohormetans are grapes because vintners or winemakers actually naturally stress their grapes, not, not for this reason, but for taste. But, but you know, in the skins of grapes there is a compound known as resveratrol, which is a compound that plants naturally develop as a, as a protective measure against fungi. So resveratrol was studied at some length by the famous Australian biologist David Sinclair, who gave resveratrol, I believe, initially to yeast and to maybe eventually to mice in vivo studies and showed that it stimulated this sirtuin pathway that then led to greater longevity. I think the jury is still out on whether that actually translates to humans or not.
Jeff Krasno [00:53:09]: But the idea is that essentially plants have this quasi immune system. They develop these protective compounds. We often label those protective compounds polyphenols. And then when we eat them, there is a, there is a benefit that's conferred. And you've already mentioned a few of them. I think like EGCG and green tea could be considered one that's a very potent one. Quercetin is another, like curcumin is one, Luteolin. And you know, a lot of these are anti inflammatory sulforaphane or.
Jeff Krasno [00:53:44]: Yeah, like A lot of them are, are anti carcinogenic. So yeah, I feel like again, I try to ask myself this question every time I'm looking for an answer about health, which is how did I evolve and how can I actually align the way I'm living with the way that I evolved? And we evolved eating 800 different kinds of plants and seeds and tubers and some wild game. And that's a pretty good blueprint for, I believe, you know how we should eat now. Yeah, we don't eat all plants because some plants will kill us. Like famously, I think hemlock killed Socrates. Right. And then some plants actually are, are beneficial, but they have toxic elements to them. And then some plants have just the right amount of toxicity that they actually stimulate a response in the body that might be short term stress or inflammation, but long term gain.
Ben Greenfield [00:54:52]: You can typically get better xenohormetic balance by fermentation, soaking, sprouting, rinsing, draining. A lot of those things will get rid of the highly concentrated, problematic, let's say like lectin, gluten, saponin components, and still expose you to some of the xenohormetic agents in the plant without having you painting the back of the toilet seat or whatever. So I think that it's like slow food preparation of a wide dietary diversity. It's not like you just go out in the field and start mowing down stalks of wheat or whatever. So what about alcohol? Would that fit into the hormetic category for you?
Jeff Krasno [00:55:33]: Yeah, I don't think I would categorize it there. I mean, I don't drink regularly, but I will drink occasionally. And I really think about it as a tool or a method to induce a different mental state. Yeah, obviously it is a carcinogen. The way that the body metabolizes ethanol into whatever it's called, acetyl, Acetyldehyde or whatever is highly toxic. And I would never recommend that people drink regularly or for recreation, but I think that in the right times and moments, if you're looking for something to essentially inhibit some of your social weirdnesses and promote GABA and dopamine and kind of depress the prefrontal cortex that is constantly kind of in this risk assessment mode. And um, and I think that alcohol can from time to time be something that can allow for a lot of social connection and, and, and bring something out in you that you might be inhibited otherwise. So, but I would just say not very often.
Ben Greenfield [00:56:54]: Yeah, I think my take on it is very small doses frequently without ever engaging in large doses. I if you look at the xenohormetic like induction of things like superoxide dismutase or glutathione peroxidase, it does seem to act in a similar way with a pretty low tolerance level. Like 0.3 to 0.5 servings would be the average daily amount, which might come out to whatever. 4 non fishbowl sized glasses of a good organic biodynamic wine with supper a few evenings a week. And I think you can get a little bit of that good stress component from it as well. Problem is, as you've just described, there are such hefty social implications and unlike kale, it does have potential psychoactive properties. So you have to check yourself much more carefully.
Jeff Krasno [00:57:45]: Well, now they're making non alcoholic beverages that are so tasty that I almost really just don't miss it at all.
Ben Greenfield [00:57:55]: Yeah, that or half my friends are just doing magic mushrooms instead. So, speaking of the social component, obviously this isn't a news flash for anybody. You even highlight in your book how social isolation and loneliness can cause a whole bunch of issues in terms of blood pressure, heart rate, cortisol, sympathetic nervous system response. And I didn't realize this until I read it in your book, but even genetic alterations that allow for increased expression of inflammatory related genes and decreased expression of immune modulating genes. I was thinking about this, and this is a thought experiment really, Jeff, but would you consider social engagement to almost be a form of stress? Because yes, you could say loneliness would kill you. And I think that's pretty obvious to a lot of people based on the ancestral idea that, you know, isolation from your tribe could result in death in the jungle. But as anybody knows, you get butterflies in your stomach, you get scared talking to new people. Sometimes you get nervous walking into a room.
Ben Greenfield [00:59:02]: And I almost could see us chunking, getting out there and being socially active as one of these good forms of hormetic stress.
Jeff Krasno [00:59:12]: Yeah, I mean, I think that's really interesting, Ben. And I think more and more that's true, particularly as we've become so atomized. I mean, I have three daughters, I see them kind of buried in their room a lot. You know, they're getting their intimacy from their phone or from chat, et cetera. And that is in some ways obviating their need to go outside and interact with the outside world. So I think a little bit of, you know, exposure therapy, if you will, through being in social situations can definitely be categorized as a good stress. I mean, we know that feeling. You know, if you've ever done you know, public speaking, which I know you have, you know that there are those butterflies in your stomach and you know that.
Jeff Krasno [01:00:02]: But the moment that you step on stage, right, you get into flow. And the more that you do that, the easier it becomes to step on stage and actually push yourself into high pressure situations. And so, yeah, I think that, you know, in a world that's kind of characterized by individuality and loneliness, yes, social interaction might be, might be considered a good stress. And it's so ironic because I think Gabor Mate told me this one day. He's like, if you would map the entirety of human history across one day. We lived communally for 23 hours and 54 minutes of it. We're simply not wired to be atomized, separate individuals. But that's where so many people find themselves.
Jeff Krasno [01:00:53]: Now. I think there's a statistic in the book that just I had to check like nine times, which is 58% of Americans report eating every single meal of the day alone. So this is. Yeah, I think it is a good stress. I mean, and this is what I'm always pushing for, Ben, which is, you know, what I've found is like the signature of health tends to be balance. I mean, in the human body, we think of that as homeostasis, but psychologically we think of that as a certain kind of centeredness. Right. Where we become semi untriggerable.
Jeff Krasno [01:01:32]: Certainly we can see it in ecology when there's the right balance between different species. We can see that in economics where there's a thriving middle class, where there's the right balance of economic and wealth distribution, et cetera. So healthy systems always seem to cluster towards the middle. And I think that's also true for our social lives. Being an introvert is not a bad thing. If you can actually be comfortable with yourself alone. I think that that's really, really important. But also you should be adapted to being able to be in groups of people and be connected.
Jeff Krasno [01:02:10]: I mean, one of the biggest determinants of human longevity and happiness is the strength of your social bonds. And so if health lies somewhere in the middle, you have to kind of balance between being an extrovert and an introvert. And this idea of being an ambivert, I think is interesting. And that's probably where the healthiest social life or social approach to your life lies.
Ben Greenfield [01:02:38]: Yeah, you're absolutely right. Longest, I believe the research at Harvard on longevity, over 80 plus years on men isolate for all confounding variables. And I would imagine it'd be just as strong for women knowing the social prowess of women, that, yeah, the number one factor was the quality of your relationships. And of course this isn't to vilify the spiritual disciplines like silence, solitude, meditation, et cetera. I certainly think those play a role, a very strong role in life, happiness, purpose and knowing yourself. But yeah, you definitely shouldn't move to a pristine Himalayan mountaintop for the rest of your life. As clean as the areas and as much hormetic hypoxia as you might get. By the way, Jeff, I was counting.
Ben Greenfield [01:03:28]: Let's see, Jeff's average day. Thermal stress, UVA, UVB, fasting, weights, movement, gravity, biomechanical stress, oxygen deprivation, xenohormasis. So Jeff on any average day is getting like 11 different stressing agents that he's exposed to. And I suppose if you were to count, you know, things like plants with each meal, possibly more than that. So as you can see, folks, I mean, this, it's kind of like brushing your teeth, right, Jeff, as you start to weave this stuff into your day, you spend your whole day mildly stressed with good stuff, but not too much.
Jeff Krasno [01:04:03]: Yeah, that's right. It's like weaving up adaptive habits. You start to stack these things into your life till they become kind of second nature. But they don't, of course, want to become too second nature because the second they become too comfortable, they actually lose their efficacy. So every day there's a commitment to leaning into the edges of your discomfort. And that can manifest in a whole bunch of different ways. I mean, I've started to actually really embrace hard, stressful conversations, for example. And these are the things that we avoid in our life because we don't want to have these stressful conversations.
Jeff Krasno [01:04:44]: But almost every time on the other side of them, there's the world that we imagine is possible. And so sometimes I think about that of jumping into the ice bath of stressful conversations. It's very, very similar. You get that epinephrine rush, you think you're going to have this panic attack and then you have this moment available to you to actually put some top down pressure on top of that involuntary bottom up response and actually to sit there in an emotionally regulated place and have a conversation with somebody that doesn't agree with you about something or that, you know, you have to, you know, excavate something that's happened in your past. And I find this to be incredibly helpful. I mean, particularly with family and friends.
Ben Greenfield [01:05:32]: Yeah, I agree with that. The idea that discomfort can become routine, those things that were once uncomfortable might need to be switched up a little bit. A cold soak could be a cold shower, dry sauna could be an infrared barbell. Back squat could be a goblet squat. You might switch out bear brain for bitter melon extract. Like throw curve balls at your body. I think it was Dr. Andrew Huberman who recently popularized the notion that the fear responses in the brain activated by novelty, for example, in the gym, are also responsible.
Ben Greenfield [01:06:07]: In this case, I think he was talking about the anterior cingulate cortex for the neuroplasticity that you get. And if something isn't challenging enough, even if it used to be, or if there isn't mild cognitive resistance to doing it, even if there used to be, you're no longer harnessing the full neural benefits of doing it.
Jeff Krasno [01:06:25]: Yeah, super interesting. I mean, you can apply that same idea to learning, too. I mean, I'm 54, right. So I think I'm probably a little older than you. But, um. But I really actually now relish the idea of being confused, which often happens, especially when I'm learning new things. So I've taught myself how to play piano recently. I'm constantly challenging myself with new languages.
Jeff Krasno [01:06:50]: I'm constantly curious about, you know, human physiology and eastern metaphysics, et cetera. And oftentimes I hit the wall, and I'm like, I can't. I don't understand that I can't technically do it. And it is that stress of constantly recommitting yourself to something that you don't understand or something that you're failing at, and then finally getting the thing that actually releases this sort of soup of neurotransmitters that then reward you and motivate you and then actually codify that knowledge such that then you move on, and then you keep going. And, you know, this is the great process of life, right? We just keep challenging ourselves.
Ben Greenfield [01:07:34]: Absolutely. I spent 15 minutes with smoke coming out my ears and for my laptop last night trying to learn percussive slap on the acoustic guitar. And then, like, a half hour later, I'm out by the pond with a smile on my face, like, walking around doing percussive slap. And, you know, the geese out there were looking at me weird. I'm like, I can do. I can do it. I can do it. I can slap.
Ben Greenfield [01:07:52]: Look, I can slap. But, yeah, you're right. Yeah. And then, you know, tomorrow night, I'll hunt down a new skill, you know?
Jeff Krasno [01:07:59]: Yeah. I used to manage this incredible young guitarist named Kaki King. So if you're looking for percussive techniques on the top of the guitar, check her out.
Ben Greenfield [01:08:08]: Yeah, noted. That's going out on the ever loving post it note. Jeff. This is fantastic. The book for those of you listening in is good stress. Jeff Krasno is his name. I'll put the information about Commune link to the book, everything else that we talked about and that'll all be @BenGreenfieldLife.com/ GoodStress. That's BenGreenfieldLife.com/ Goodstress. Jeff, thanks so much man.
Ben Greenfield [01:08:43]: This is awesome.
Jeff Krasno [01:08:44]: Yeah, you're the man, Ben. I really appreciate you and everything you're doing and it's just quite amazing to see the community that you've built. So very grateful to be with you.
Ben Greenfield [01:08:53]: Cool man. Thanks for tuning in folks. Have an amazing day. All right, it's official. I'm coming to Melbourne, Australia. I'll be there for a couple of weeks, but as a part of this tour I will be hosting a fantastic public event, One Epic Night at Luminaire in South Melbourne with the team from Saint Haven Private Club. Whether you're into health, performance, longevity, fitness or any other element of life optimization, I will teach you how to become boundless. It's going to be an incredible evening.
Ben Greenfield [01:09:24]: Here's what you need to know. It will be June 26, 6:30 to 8:30pm and there will be an option for a VIP experience with me that includes a meet and greet and the book signing. You can get all the details and get your limited seat now @bengreenfieldlife.com/ Australia2025. That's bengreenfieldlife.com/ australia2025 to discover even more tips.
Ben Greenfield [01:09:51]: Tricks, hacks and content to become the.
Ben Greenfield [01:09:54]: Most complete boundless version of you, visit BenGreenfieldLife.com.
Ben Greenfield [01:10:06]: In compliance with the FTC guidelines. Please assume the following about links and posts on this site. Most of the links going to products are often affiliate links of which I receive a small commission from sales of certain items. But the price is the same for you and sometimes I even get to share a unique and somewhat significant discount with you. In some cases I might also be an investor in a company I mention. I'm the founder, for example of Kion LLC, the makers of Kion branded supplements and products, which I talk about quite a bit. Regardless of the relationship, if I post or talk about an affiliate link to a product, it is indeed something I personally use, support and with full authenticity and transparency recommend. In good conscience, I personally vet each and every product that I talk about.
Ben Greenfield [01:10:51]: My first priority is providing valuable information and resources to you that help you positively optimize your mind, body and spirit. And I'll only ever link to products or resources, affiliate or otherwise, that fit within this purpose. So there's your fancy legal disclaimer.
Upcoming Events:
- Saint Haven Presents Ben Greenfield – Melbourne, Australia
If you’re in Melbourne and serious about taking your health to the next level, I want to personally invite you to join me for a rare live appearance. I’ll be delivering a deep-dive session on how to hack your biology, dial in your performance, and radically extend your healthspan—using the very same tactics and tools I’ve tested on myself and my clients for years.
This is not your average wellness seminar. We’re talking about a two-hour immersive event filled with real science, practical tools, and an opportunity to connect with a community of people who, like you, are looking to break free from average and live at the edge of human potential.
Here are the details:
Venue: Luminaire, Corner of Browns Lane & York Street, South Melbourne VIC 3205
Date: June 26th, 6:30 p.m. – 8:30 p.m.
General Admission – $180 AUD
Includes access to the main event + nourishing wholefoods catering curated to support metabolic flexibility, brain clarity, and digestive health. Limited to 200 spots.
VIP Experience – $350 AUD
Includes everything above, plus:
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- An exclusive post-session meet-and-greet with me
- A Saint Haven goodie bag packed with my personally approved supplements and wellness tools
- Extra Q&A time and private networking with Australia’s top health disruptors
- Only 50 VIP spots are available
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For early access to tickets and event info, you can head here.
- Health Optimisation Summit — London, UK: September 13–14, 2025
Grab your spot at the Health Optimisation Summit, Europe’s premier biohacking and wellness event happening in London this fall. I’ll be taking the stage alongside 35+ leading experts to share my latest strategies for building boundless energy, resilience, and performance. This two-day experience is packed with hands-on insights and next-level protocols, from wearable tech and regenerative therapies to metabolic upgrades and brain-boosting tools. If you’re serious about optimizing your biology, this is the place to be. Use my discount code to save on tickets here.
- The Ark Retreat — Spokane, WA
Join me at The Ark Retreat, an exclusive, cutting-edge wellness experience at my fully biohacked home in Spokane. You'll get hands-on access to the latest biohacking tech, organic farm-to-table meals, personalized health insights, and the chance to connect with a like-minded community—all in a perfected environment designed to optimize air, light, water, and energy. Don't miss this opportunity to transform your health and build lasting connections. Click here to snag one of 300 spots now.
- Keep up on my LIVE appearances by following bengreenfieldlife.com/calendar!
Do you have questions, thoughts, or feedback for Jeff Krasno or me? Leave your comments below, and one of us will reply!