Marketing Coordinator – LIFE Enterprises

Reports to: Vice President, LIFE Enterprises
Location: Remote

Position Type: Full-Time

About LIFE Enterprises: LIFE Enterprises is a high-performance ecosystem of brands dedicated to transforming human potential through health, wellness, and education. Its portfolio includes Ben Greenfield Life (media and education), LIFE Network (AI-driven social wellness platform), LIFE Market (e-commerce marketplace for health and wellness brands), and TRIUMPH Coaching (human optimization and performance coaching).

Together, these companies form a unified mission to inspire minds, ignite wellness, and unite communities.

Overview:

The Marketing Coordinator serves as the strategic and operational hub of the marketing function across the LIFE ecosystem, with a primary focus on Ben Greenfield Life. This role combines high-level strategic thinking with hands-on execution, developing unified marketing plans, launching campaigns, and driving measurable growth in audience reach, engagement, and conversions.

The ideal candidate will bring creativity, structure, and analytical rigor to the role, someone who can architect marketing strategy, coordinate execution with internal and external teams, and deliver tangible performance results. You’ll collaborate closely with the CEO, leadership team, Editorial Lead, and Social Media Manager to build and execute marketing initiatives that accelerate brand growth and unify the messaging across all LIFE brands.

Key Responsibilities:

Strategy & Planning:

  • Develop and execute a unified marketing strategy across Ben Greenfield Life, LIFE Network, TRIUMPH Coaching, and LIFE Market.
  • Create and manage a comprehensive marketing calendar, including product launches, podcast campaigns, newsletters, and community growth initiatives.
  • Translate brand goals into actionable plans with clear KPIs and measurable outcomes.
  • Identify opportunities for audience expansion, funnel optimization, and engagement growth through data and creative insight.

Campaign & Content Execution:

  • Partner with editorial and social teams to turn marketing concepts into high-impact, multi-channel campaigns.
  • Oversee Go High Level CRM and email funnels to enhance audience segmentation, retention, and conversion.
  • Lead campaign launches across paid, earned, and owned channels to drive awareness and sales.
  • Ensure all creative assets align with the LIFE voice, visual standards, and marketing objectives.

Performance & Analytics:

  • Own and report on core marketing KPIs, including audience growth, engagement metrics, conversion rates, and ROI.
  • Leverage analytics tools (Google Analytics, Go High Level, social dashboards) to inform decisions and refine strategies.
  • Present monthly marketing performance reports with actionable insights for improvement.

Collaboration & Leadership:

  • Serve as the connective hub between leadership, marketing, and cross-functional teams.
  • Provide structure and clear direction to ensure Editorial and Social are aligned on content priorities and deliverables.
  • Manage outside vendors, agencies, and partnerships to expand campaign reach and impact.

Key Performance Indicators (KPIs):

  • Growth in audience reach and engagement across all channels (social, email, podcast, community).
  • Improved conversion rates for campaigns and product launches.
  • Month-over-month growth in email list, community members, and sales-driven initiatives.
  • Consistent execution and alignment across marketing platforms and campaigns.

Experience & Qualifications:

  • 5+ years of experience in digital or brand marketing, preferably within wellness, consumer media, or eCommerce.
  • Proven experience developing and executing integrated marketing campaigns.
  • Strong understanding of marketing funnels, CRM management, automation, and performance optimization.
  • Proficiency with tools such as Google Analytics, Go High Level, HubSpot, or similar platforms.
  • Excellent communication, project management, and leadership skills.
  • Strong organizational ability to balance multiple projects and priorities.
  • Passion for health, wellness, and performance optimization preferred.

Job Details:

Compensation & Benefits

  • Salary: $70,000 – $75,000 annually (based on experience)
  • Benefits: Full benefits package, including medical, dental, and vision
  • Remote-first work environment
  • Opportunities for professional development and career growth within LIFE Enterprises

How to Apply

If you’re a communicator, organizer, and relationship builder who thrives in high growth environments, we want to meet you

  1. Resume (PDF).
  2. Brief cover letter (≤1 page) with three bullets:
    • Why LIFE Enterprises?
    • Share an example of a marketing campaign you led from concept to execution. What strategies did you use, and what measurable results did it deliver?
    • Describe a time you led a team in achieving a marketing objective. How did you motivate others, make decisions, and ensure success?
  3. A 1–2 minute video introducing yourself and sharing a quick story that shows your communication style and initiative.
  4. Fill out the application here.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The successful candidate will be expected to perform all functions from strategic planning to tactical execution. The salary range listed describes the minimum to maximum base salary range for this position. Actual compensation offered may vary from the posted range based on work experience, education, and skill level, and will be finalized at the time of offer.