The Latest News About the Feel Free Energy Drink, The Problem With Dosing, How To Use Feel Free Properly & A New Feel Free Capsule That Solves Any Problems You May Have Had With Feel Free.

Affiliate Disclosure

how to use feel free
Biohacking, Podcast

Listen on:

Let's face it: this latest “Feel Free” craze fueled by a company called “Botanic Tonics” that seems to have been taking over the health world of late seems just a bit controversial.

In the podcast “The New Drinkable Euphoria Compound That Will Completely Transform The Energy Drink Industry“, I described why, if you've been paying attention to my social feed recently, you've no doubt seen me throwing back—nearly every day—a small blue bottle of absolutely euphoric, energizing goodness that is one of my favorite new discoveries of late for energy, workouts, sex, a better mood, and much, much more.

Inside the bottle is a tonic of plants from the South Pacific and Southeast Asia, a unique and potent blend of the earthy and spicy tones of the ancient tropical plants kava and kratom, along with refreshing pineapple juice, coconut, and premium sweet stevia leaves.

You drink it, you feel free. You crave stuff less. You can use it as a replacement for alcohol. Or energy drinks. Or nicotine. People get euphoric off the stuff.

So what's to worry about, right?

Problem is, since releasing that episode and also ranking Feel Free amongst my “Five Healthy Energy Shot” recommendations, I've gotten a lot of flack because some folks have reported upset stomach, a feeling of drunkenness or dizziness, addiction, withdrawal symptoms, and other problematic issues with Feel Free.

So in a recent podcast “Is Feel Free Energy Drink Bad For You?”, I dove into the safety profile of the stuff, why some people genetically can't handle the kratom component that well, why most people are probably overdosing on it, and a host of other issues related to the actual safety and proper use of Feel Free. Since that episode, I've learned something new about Feel Free…

…namely, many of the problematic issues have been solved by making a capsule version of Feel Free that has the exact 10 kava to 1 kratom ratio in the original product. Three capsules are equal to one serving of the tonic, which is 1/2 bottle. Many people who can't handle the whole bottle feel great with just one to three capsules, so now the dose of Feel Free can be titrated quite well.

The capsules don't have the mouth-numbing effect that the tonic does, and upon swallowing, they take about 30 minutes to elicit the desired effects (vs. the tonic, which hits in 10-15 min and numbs the mouth). I've given the new capsule formulation to several friends who “can't handle” the drink version of Feel Free and they absolutely love it, plus you can now travel with it without having to worry about the liquid in bottles, glass fragility of the bottles, etc., or about having to shake the bottle (let's face it: this stuff isn't cheap) to get every last bit of goodness out of the Feel Free bottle.

My guest on today's show is the inventor of Feel Free. His name is JW Ross, and he's a lifelong innovator and investor in the international business and financial world. Married for over 20 years, JW has two grown children who are also active in business and finance. JW currently lives and works in Santa Monica, California where he is an avid yoga practitioner.

Use code BEN for the capsules by clicking here. That gives you an automatic $40 discount on any purchase or any subscription of a bottle of 90 capsules or sachet servings of 6 capsules. Use code BEN40 for $40 off the drink or use this link to get the drink (discount automatically applied at checkout).

During our discussion, you'll discover:

-What is Feel Free?…05:53

-Inventor of Feel Free: JW Ross…09:52

-How JW transitioned from alcoholic drinking to formulating Feel Free…15:02

  • JW Ross was drinking alcoholically before he started studying plant medicines 
  • Self-medicating for a long time
  • Became very successful into his 40s but alcohol consumption was causing serious problems in his life
  • Intervention by family and friends
  • Dry drunk – couldn't function socially, basically isolating myself
  • Alcohol is junk food 
  • Microdosing is okay, like organic wines 
  • Dry Farm Wines
  • Had to look for something else or going to go back to taking alcohol again
  • Tried everything legal that was in the market but none of that worked
  • Traveled around Southeast Asia to find different plant medicines and learn how they were being used, tried mixing informally looking to get same feeling from alcohol
  • Finally found the right two plants, the right ratio – 10:1 of kava to kratom
  • The kava is from Vanuatu and the kratom is from Indonesia
  • Other ingredients:
    • Pineapple juice for the vitamin C
    • Coconut cream for better delivery of the fat-soluble compounds across the blood-brain barrier
    • Stevia lends a nice flavor
  • Previous podcast with JW Ross

-How they are dealing with customer feedback…23:09

  • Anything that makes you feel good can be habit-forming
  • JW consumed abusive levels for three months; no reported issues, no elevated blood, liver enzymes, blood sugars
  • Found out that the effects were not desirable at those levels; toxic even, sweet spot was when he consumed moderate doses
  • JW has been consuming it on a regular basis for almost four years now
  • Podcast with Cameron George:
  • Ben's feedback on taking a lot of kava in Hawaii
  • The alkaloids in kratom may be causing everything from constipation to stomach upset
  • Kion Coffee
  • Taking nootropics is the same
  • Important to educate the public and make them aware that you need to be careful with anything that makes you feel good
  • It's not about selling more, it's about trying to educate you to find out what works for you

-Why encapsulate the formula?…39:53

  • Incredibly successful for more than two years in the market
  • Some feedback:
    • Difficult to control dosage
    • Does not taste good
    • Numbing effect on the mouth
    • Some people experience nausea
  • The capsule form eliminated all the undesirable effects
  • One capsule is 1/6 of a serving of 1 bottle or 1/3 of a dosage (recommended dosage is 1/2 bottle)
  • Taking one capsule, or maybe two, is not even up to a full dosage but you already feel pretty good
  • Capsules don't have the other ingredients like coconut cream, stevia, and pineapple
  • Benefits of the capsule: 
    • No numbing effect
    • You get the Feel Free feeling 30 minutes after it bursts in your stomach (versus about 15 minutes with the tonic)
  • Capsules will come in a bottle that contains 90 capsules, or 30 servings
  • Packaged in a resealable pouch with 6 capsules in it; equal to a bottle of tonic
  • Feel Free capsules (code BEN applies $40 off the bottles with 90 capsules and 12-packs)

-Sourcing of the ingredients in Feel Free…46:29

  • Kratom and kava undergo extensive lab testing
    • It comes with certificates of analysis when purchased
    • There is also third-party testing with a nationally recognized lab
  • Check for everything
    • Pesticides
    • Heavy metals
    • Alkaloid ratios
  • Similar to cannabis, different strains of kratom have different effects, Feel Free checks alkaloid ratios because it's very similar to cannabis
  • There is a profile of about eight of the alkaloids and they make sure to stay in that band ratio percentage-wise because once you start getting out of that band, it's a different experience
  • Quality of kava from Vanuatu is way better than the kava from anywhere else
  • DNA profiling of the kava (DNA of plants is much more complex than that of humans)

-Certificate of analysis for the products…50:57

  • For additional information, like a Certificate of Analysis of the ingredients:

-Plans as far as launching additional products, additional formulas?…50:57

  • Launching in February or March next year is a non-kratom version of Feel Free
    • Just kava and 3 other fairly mainstream ingredients
  • Kava to kratom ratio in the capsule is 10:1
    • 250 mg of kava and 25 mg of the kratom

-Other products that combine well with Feel Free…52:46

-Additional information on Feel Free…56:09

  • American Kratom Association
  • A federal bill (the same as state bills) is being introduced later this month or next month
    • It sets contaminant levels, heavy metals, etc., within normal standards
    • Also will outlaw high-concentration extracts and synthetics

-And much more…

  • For the tonic:
    • Feel Free (BEN40 for $40 discount automatically applied at checkout)
  • For the capsule:

Upcoming Events:

  • Six Senses Retreat: February 27, 2023 – March 3, 2023

Join me for my “Boundless Retreat” at Six Senses from February 27th, 2023 to March 3rd, 2023, two improve your functional fitness, nutrition, longevity, and the delicate balance between productivity and wellness. Complete with a healthy farmhouse breakfast, yoga spa sessions, and sound healing, you will learn how to live a boundless life just like me, and I'd love to see you there. Learn more here.

Click here for the full written transcript of this podcast episode.

Resources from this episode:

– JW Ross:

  • For the tonic:
    • Feel Free (BEN40 for $40 discount automatically applied at checkout)
  • For the capsule:

– Podcasts And Articles:

– Other Resources:

Episode Sponsors:

BiOptimizers (MassZymes): MassZymes is a powerful best-in-class enzyme supplement that improves digestion, reduces gas and bloating, and provides relief from constipation. Go to and use code ben10 for 10% off your order. 

Joy Mode: Want to spice things up in the bedroom and boost your sexual performance? And do it naturally without nasty prescription drugs? We have a special offer for the Ben Greenfield audience. Go to or enter GREENFIELD at checkout for 20% off your first order. 

Clearlight Sauna: If you want to sweat buckets in the privacy of your own home, go to and use code: BEN for a discount and free shipping – the free shipping alone is a huge saving because these saunas are big, heavy, and well-made!

HVMN: Visit and use code BENG20 for 20% off any purchase of Ketone-IQ️. This is an exclusive offer for podcast listeners. You can now find HVMN in California Earthbar locations (located within Equinox).

Kion Aminos: Aminos are building blocks for muscle recovery, reduced cravings, better cognition, immunity, and more. Go to to receive 20% off on monthly deliveries and 10% on one-time purchases.

Boundless Parenting Book: Everything you need to know about family, parenting, and raising healthy, resilient, free-thinking, and impactful children. Go to and pre-order your copy now.

Do you have questions, thoughts, or feedback? Leave your comments below and one of us will reply!

Ask Ben a Podcast Question

Related Posts

8 thoughts on “The Latest News About the Feel Free Energy Drink, The Problem With Dosing, How To Use Feel Free Properly & A New Feel Free Capsule That Solves Any Problems You May Have Had With Feel Free.

  1. Wynne Walker says:

    I cannot recommend this company; buyer beware!

    I have tons of online subscriptions I receive every month, and Feel Free is the only one that doesn’t send an email ahead of the renewal to allow you the opportunity to adjust the subscription (delay, skip, etc.). They only email you after the product has already shipped when it’s too late to change. Life is busy and all subscriptions need a simple way to adjust to our busy lifestyles.

    I emailed customer service, and they refused to acknowledge the problem and refused to refund my money. If anyone knows how to reach JW please let me know.

    PS: Their website does not allow reviews to be left since the end of 2022, their Facebook page does not allow reviews, and their Instagram account does not allow responses to post … seems fishy.

  2. Bryan says:

    Hi Ben,
    Feel Free looks like a very interesting product. Will it be available in Canada any time soon?

    1. Ben Greenfield says:

      Great question Bryan. Please “feel free” (see what I did there?) to contact their team directly and they’ll be more than happy to help with this and any other questions you might have: [email protected] ⌨ or call (310)905-7886 📞

  3. Bouncing says:

    Hi Ben, I hope you are well.

    I have yet to listen to this podcast, due to pressure of work, but the mention of Kratom caught my eye, and I wanted to ask…

    Isn’t Kratom addictive?

    I ask, because I have a friend who has an addictive personality, and wanted to recommend something to wean him off alcohol and coke and wanted your opinion on its dangers

    Obviously, I don’t want to make things worse, but better – your opinion would be appreciated – thanks

    1. Nick says:

      Yes, kratom is certainly addictive. Clean, full-spectrum is less addictive and harmful than most isolate extracts on the market though. Feel Free is nothing like your gas station kratom. Your friend is better off using pure kava. Kratom is difficult for those with addictive personalities.

  4. Derik Cree says:

    I wanted to order this to give t a try and I tried ordering both the tonic and capsules and for both when I get to the shipping part of the check out process it says it can’t be shipped to my address and to remove from cart to complete the order, which obviously makes no sense as there would be no order. Is this limited on what states it can be shipped to? I couldn’t find anything on their website and you guys didn’t mention it in the podcast at all, any help would be appreciated. Thanks


    1. Derik Cree says:

      Shoot, forgot to mention I live in Wisconsin

    2. Ben Greenfield says:

      hey Derik, please “feel free” (see what I did there?) to contact their team directly and they’ll be more than happy to help with this and any other questions you might have: [email protected] ⌨ or call (310)905-7886 📞

Leave a Reply

Your email address will not be published.