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Social Media Specialist

Purpose:

Ben Greenfield Life is a media and education portal for you to upgrade your lifespan and healthspan; find purpose, happiness, fulfillment and connection; explore new adventures and challenges; discover how to use cutting-edge strategies to hack your life; and achieve full optimization of mind, body and spirit, all with boundless energy that equips you to go and conquer every mountain you’ve been called to climb. At Ben Greenfield Life, we decode and deliver to you everything you need to know to get the most out of the human blueprint, all with passionate authenticity, energetic curiosity and a supportive tribe of fellow health enthusiasts who want to experience life to the fullest and make maximum impact. Prepare to be fully educated, entertained and equipped to live your life’s purpose with maximized health and vitality.

Mission:

To awaken, unlock and unleash the full potential of the human body, mind and spirit.

Overview: 

Execute all BGL marketing activities, including but not limited to; social posting and engagement, social media copywriting, affiliate linking, social media copy and creative link updates. Assist with BGL ad copy and assist with advertisement execution.

Knowledge of:

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social media experience and social analytics tools knowledge
  • Adequate knowledge of social media best practices, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail- and customer-oriented with good multitasking and exceptional organizational ability
  • Familiarity with Ben Greenfield and the BGL brand
  • Fluency in English\

Essential Duties and Responsibilities

Overview:

Social Posting & Engagement (Instagram, Facebook, Twitter, YouTube)

Other General Responsibilities

Social Posting & Engagement (Instagram, Facebook, Twitter, YouTube):

  • Manage, organize and prioritize the content calendar within Asana. Specifically the social media aspect of the content plan, and how it fits together with content being published on other channels. 
  • Communicate cross-departmentally to ensure alignment with posts, proper social media copy, assets and timing. 
  • Keep Social Media SOP updated on a quarterly basis 
  • Engage with comments and DMs on a weekly basis
  • Develop, create and brainstorm new creative ideas based on content that resonates with the audience
  • Track hashtags, content ideas, and highly performing content for use in the future
  • Manage content calendar on social media platforms, utilizing Asana, coordinate with overall content plan 
  • Add affiliate links and codes into social posts, swipe copy, ensuring links are correct and working
  • Submit content requests in collaboration with the Content Manager and Partnerships team
  • Manage and communicate with partners regarding creative assets, scheduling, questions
  • Repurpose podcast quotes and show-notes to create visual social posts
  • Repurpose old content from BGL website to create value-driven social posts
  • Create new social posts based on text, audio, photos, and video provided by Ben
  • Promote Ben's events, launches, and promotions
  • Promote Kion sales and launches on BGL channels
  • Track performance data, understand data sets, and use this for a continuous improvement model. 

Other General Responsibilities:

  • Analyze social media trends and develop plans for Ben’s cross-platform content 
  • Research other top influencers in the market to analyze health-market trends 
  • Weekly building of the social media plan
  • Explore partnerships with different creators who share a common vision, as directed by the Content Manager and/or Partnerships Manager
  • Communicate directly with partners on status of paid content and social posts 
  • Create new platform-specific content for Youtube and Facebook
  • Repurpose older videos for Youtube, Facebook, IG 
  • Create easily digestible content based on Ben’s previous books, posts, and articles for all platforms
  • Communicate with venues of Ben’s speaking gigs to obtain recordings for social and podcast publication
  • Synthesize content from external podcasts for social media publication
  • Spend time engaging on all platforms more publicly 

Job Details:

  • Full-time exempt salaried position in the range of $40,000-$55,000 DOE
  • Comprehensive Medical, Dental, Vision coverage available; employer paid STD/LTD/Life Insurance
  • Unlimited PTO
  • Parental Leave
  • 401K plan and match available
  • Gym/fitness and cell phone stipends; birthday and work anniversary gifts
  • Get your ideal work setup: We believe that creating the right environment makes everyone more productive. We will reimburse up to $750 for equipment you need to do the best work of your life.
  • Educational Incentives: We're all about growth & development and want to make sure you can do that in your role.
  • Remote work with the ability to work flexible hours
  • High level of confidentiality, professionalism with exceptional interpersonal and communication skills.
  • Opportunity to grow professionally
  • Required to attend annual team retreat, huddles, and All-Team meetings unless otherwise approved by supervisor
  • Reporting to the Content Manager
  • We are remote friendly for all states except CA, IL, NJ, OH, PA, and WA; we are only hiring US residents at this time

Application Instructions

If you want this to be your future, please apply at bengreenfieldlife.com/social-media-specialist. Please include your resume, a 2-3 minute video introducing us to you (what you bring to the role and what about BGL excites you), and a letter of interest on why you are the right fit for this role and the BGL team! Please only apply if you fit the requirements and responsibilities listed above. Only candidates who submit all items requested will be considered for this role.

All application materials must be received by: 11:59pm PST, Friday, April 12th, 2024.

Thank you – we look forward to working with you!

NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives. The salary range listed describes the minimum to maximum base salary range for this position. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.