Ben Greenfield [00:00:00]: My name is Ben Greenfield, and on this episode of the Ben Greenfield Life Podcast.

Isaac Jones [00:00:03]: You're living in a city. You're getting EMF, you're getting WiFi, you're getting heavy metals, you're getting microplastic exposure at a high level. And of course, now they're doing, they're cooking chicken in plastic bags. They're bringing everything in plastic bags. I mean, you've got this perfect storm nowadays where you've, you know, you got the mRNA, you've got the microplastics, you've got the heavy metals, you've got stress. Especially in the news, there's a lot of, you know, fear and anxiety that's constantly being thrown at us. So it's essential to combat, you know, all of these different things through various lifestyle strategies

Ben Greenfield [00:00:43]: Fitness, nutrition, biohacking, longevity, life optimization, spirituality, and a whole lot more. Welcome to the Ben Greenfield Life Show. Are you ready to hack your life? Let's do this.

Ben Greenfield [00:00:56]: Well, my guest on today's podcast, besides walking on a treadmill, whoever does that during a podcast, it's weird. So odd. Is also a dear friend of mine, Dr. Isaac Jones. Isaac is a multi time podcast guests. The last episode we did, actually, Isaac joined me with his wife because if you're aware, I have this book called Boundless Parenting. Isaac and his wife Erica are two of the incredible featured parents in that book. And then the first podcast that Isaac did with me was all about fatigue.

Ben Greenfield [00:01:45]: It was actually called Five Hidden Causes of Fatigue. And I will link to that in the show notes for today, which you're gonna find at the bengreenfieldlife.com/doctorjones. The whole word doctor spelled out. D-o-c-t-o-r. In case you didn't know how to do that. Bengreenfieldlife.com/doctorjones. Isaac is revolutionizing the health industry. He is not only working on some crazy stuff that we'll talk about today when it comes to innovative solutions for luxury, hospitality and health. But he has gone from curing himself of things like ADHD and eczema to working with hundreds of thousands of people around the world, advising companies like ancient nutrition and cellcore biosciences, and created sales in the health industry that exceed 800 million. And he is doing a lot when it comes to helping to disrupt and innovate in the healthcare industry.

Ben Greenfield [00:02:47]: I'm actually flying down to Nashville. Gosh, it's coming up soon. It's like next month-ish, October 3rd through the 6th. If you're listening in particular, if you're a healthcare provider, you can come and hang out with Isaac and I down in Nashville. If you keep listening to the show, later on, we'll tell you a little bit more about what's going on down in Nashville and why. If you're a chiropractic doc or physician or nutritionist or trainer or anyone in the healthcare professional industry, you may want to join us. But anyway, so, Isaac, what's up, man?

Isaac Jones [00:03:17]: Hey, brother. Good to see you.

Ben Greenfield [00:03:19]: Yeah.

Isaac Jones [00:03:20]: Excited about this.

Ben Greenfield [00:03:21]: This is going to be awesome. Me too. And I don't think I ever accused you of having ADHD. However, you are one of the most vibrant, active, and energetic friends that I have, and I could imagine you, as a little boy, probably being someone who might get that, shall we say, label. So. We haven't talked about that at all before, though.

Isaac Jones [00:03:52]: No, no, it's interesting. I mean, I was diagnosed, you know, back when I was, like, a little boy. And then it did get a lot worse as I was in high school, and that's when one of my teachers came up to me and I. She said, hey, look, you're struggling to listen in class. You need more time than everyone else. The recess bell rings and you're still trying to finish your test. Like, what if you got an assessment done? What do you think about that? And I was like, so I got an assessment done, and they found it was dyslexic. I was ADHD.

Isaac Jones [00:04:28]: I was dealing with a bunch of other challenges at the time, like acne and eczema all over my body. And, you know, it was interesting because I just took the traditional path of, you know, you get on the medication, Adderall, and then you just hope for the best.

Ben Greenfield [00:04:47]: Yeah. And before I ask you about that traditional path, can I ask you a quick question about dyslexia?

Isaac Jones [00:04:52]: Sure. Yeah.

Ben Greenfield [00:04:55]: Well, this might not be the case for you, but I have many atheist friends who are dyslexic, and they lay awake at night wondering if there is a dog. Sorry, I couldn't resist.

Isaac Jones [00:05:35]: Man, that's good.

Ben Greenfield [00:05:35]: I'm allowed to tell dyslexic jokes because my wife is actually also someone who has struggled quite a bit with dyslexia, and she's incredible now and has transformed that into amazing graphic design and interior architectural skills and all sorts of crazy things. But anyway, sorry for.

Isaac Jones [00:05:35]: No, it's good.

Ben Greenfield [00:05:35]: For derailing you there.

Isaac Jones [00:05:35]: That's hilarious. But, yeah, exactly. I mean, you've got. You had this kid that. I knew I was smart, but I was just. I felt like I was stuck in a cage. And then when I went on these medications, my mom saw this kid that was, like, super vibrant, happy, running all over the place, very social, turned, like, introverted. I wasn't really myself.

Isaac Jones [00:05:56]: I was, you know, I felt like a lot more. The way that I described it as a kid was I felt like I was locked in, like, a prison in a basement of a house, you know? But she saw that and she was like, look, we need to find a solution. She brought me to these three doctors as a naturopathic chiropractor and a medical doctor that was a functional medicine practitioner. And three months after I got under care, it, like, completely revolutionized my life. Now I was like, you know, 14, but I went from being in special needs because I had to be in special needs to take tests because I needed extra time to being in. Being one of the first kids finished the tests, which was like one of the, like, it was. It was like, what a dream of mine to be able to, you know, be able to finish a test on time, bring it up to the front, to the. To the teacher.

Isaac Jones [00:06:50]: And I, when I, when I started doing that regularly, I was looking up and I was like, wow, this is, like, the first time in my life that I've really been able to do that. But it just goes to show that, you know, we're going to be talking today about, like, you know, biohacking blueprints, longevity blueprints. But this was, like, the first blueprint I followed that was customized to me, and it was, it had to do with a gut that was overgrown, grown with candida, and I had dysbiosis. I had, you know, all these different challenges. You know, the other thing is that I was consuming foods with, like, you know, blue number three and yellow number seven and all of these things that impact ADHD. And I was probably eating a lot more sugar than I should have, but so they put me on a separate diet, and, man, it was like, three months later, I was getting. I went from, like, Fs and Cs to getting straight As. It was like, the reason why I was, you know, I was like, all right, I need to become a doctor to help other people.

Isaac Jones [00:07:51]: Like, the way I was helped. So that was. That was where it started.

Ben Greenfield [00:07:54]: Yeah. I didn't realize that that's what influenced you to initially become interested in medicine. But what you just described, especially about the gut component, the candida and the yeast component as it relates to the gut-brain connection, reminds me of a classic book that I still recommend to a lot of parents with children who have ADD/ADHD tendencies. autistic tendencies, etc. It's called the GAPS book, the Gut and Psychology Syndrome book by Natasha Campbell-McBride. Have you heard of this?

Isaac Jones [00:08:32]: Yeah, it's a great book, for sure.

Ben Greenfield [00:08:35]: And for you, when it came to something like candida, yeast, etc, and how that seemed to be triggering some gut-brain dysfunction that led to your tendencies, is that something that now, as a practitioner, you think is pretty common?

Isaac Jones [00:08:52]: Oh, it's so common. And, you know, it was like one layer after another. I had micronutrient deficiencies, and I went on different multivitamins and brain supplements, and that was addressed. And it completely shifted and transformed my health. It upgraded my athletic capabilities. I was athlete of the year multiple years in a row in my high school, and was pre-Olympic qualifying in the 800 meters dash and all this stuff. So, yeah, I got to a place where, when I ended up getting an international scholarship because of all of this upgrade in my health to study in the United States from Canada. I grew up in Canada, and it was very cool.

Isaac Jones [00:09:33]: I went to one of the top wellness universities in America, did a lot of functional medicine, training, chiropractic, functional neurology, the list goes on, environmental medicine. But the thing that I realized is that the candida and skin issues would go away for a time. They would come back, and it was cyclical and obviously did a lot of good in transforming my diet and detoxing my body, overcoming deficiencies, but it would kind of like cyclically come back. And I'm like, well, why is it coming back? And that's when I started digging deeper into the underlying kind of chronic illnesses. Why people are struggling from chronic illnesses, why people have chronic inflammatory issues that can show up on the skin or in the organs or systemically throughout the body. And what I found was that I, in particular, had a lot of mercury toxicity, and I had some issues with biotoxic exposures from mold as well as parasites. And so when I addressed those underlying issues of the parasites, the mold, the heavy metals, the mercury, the cadmium, I had also lead in my body when I properly chelated, got rid of all. That's when the candida permanently went away. And the skin issues that I had been struggling with for 14 years completely went away.

Isaac Jones [00:11:11]: And so again, it's an inside job, right? To transform the outside. But it was something that now, yes, I educate on this. I teach on this. It's a foundational element of even my longevity pyramid that I've built to reestablish the normal detox pathways of the body and then remove. The second phase is to remove the environmental toxins and the biotoxins out of the body to really maximize your health before you get to the higher levels of the longevity pyramid. But it has been amazing to see the transformations in other people. And now this is the science and the healthcare of the future. If you're really wanting to transform anyone's health, like you have to address microplastics, you have to address environmental toxins, you have to address biotoxins, etc, or else you can't address the underlying causes of inflammation.

Isaac Jones [00:12:06]: And you're just going to be dealing with more and more cyclical issues like I did after I was working with these doctors initially.

Ben Greenfield [00:12:16]: Yeah, and your skin is very good people watching the video. You could see, as a matter of fact, when you were over at my house that last time for the Mastermind, my wife got to meet all the guys and I think she said something like, who's that guy who's like a 17-year-old Ken doll? I'm like, that's Isaac. He's actually my age and takes care of himself. The interesting thing that you mentioned though, regarding the yeast and the fungus and then the toxin overload, let's say it's perhaps lime mold, metals, etc. How does that happen? Does the candida create an environment that allows you to accumulate metals, or is it vice versa? Do the metals create an environment that allows for yeast or fungal accumulation?

Isaac Jones [00:13:01]: You know, it's funny is there's two theories on this. The parasite people, the doctors that are like really big into parasites, they say you get parasite overgrowth, and the parasites, they bioaccumulate metals in their body and that's how you get metals in your body. But I totally, I've read the research on parasites and metals. Parasites definitely have metals. That's why it's sometimes dangerous to do, if you do have parasites, to do a parasite cleanse if it's going to release a lot of heavy metals in your body. But the other thing that I know I was dealing with was the mercury fillings in my mouth. I had around six mercury fillings in my mouth.

Isaac Jones [00:13:42]: It's giving off, according to the EPA, around 10,000 times greater amount of mercury exposure than you should be getting every time you are chewing any type of food in your mouth. That was a very interesting research that came out of Calgary, Alberta. I think it was University of Alberta. I was constantly chronically exposed to mercury. And yeah, it was bioaccumulating inside of your body. But if you look at a lot of the fish eating communities. I have a business over in Japan. I was actually just in Kyoto at the 6th Senses there.

Isaac Jones [00:14:18]: And what was interesting about being over there is that they have higher levels of uranium toxicity and mercury toxicity because of the amount of methylmercury that's burned from dirty coal in China and India that gets into the ocean, that bioaccumulates or biomagnifies inside the fish that they're eating.

Ben Greenfield [00:14:40]: Wait, does the uranium also come from that? Is that a byproduct or is the uranium from radioactive decay?

Isaac Jones [00:14:46]: Yeah, it would be from radioactive decay and Fukushima and some other places. But the uranium and isn't from the dirty coal being burned. That's more like the methylmercury and whatnot.

Ben Greenfield [00:14:59]: Okay, got it.

Isaac Jones [00:15:01]: Yeah, but I mean, so I think we're getting it in multidimensions now. It's like in the air. Microplastics in the air. I don't know if you saw the research that came out in March this year where it was showing arterial sclerotic development from the exposure of microplastics, which of course you and I have known for years, but it's more like us saying like, yeah, environmental toxins, they bioaccumulate in tissues the body. They could create a tumor, they could create arterial sclerosis, they could create Alzheimer's. Wherever it ends up in the body, but the research is now backing it up.

Ben Greenfield [00:15:38]: Yeah. And by the way, do you know that this isn't based on research? This is anecdote. But do you know, he's kind of a funky guy in the wellness industry, but he's always got these interesting ideas. He's super fun to talk to. Ian Clark from Activation Products. I was at a party with him down in Downtown Austin. We were talking about microplastics and toxins.

Ben Greenfield [00:16:00]: And he points out to the right, he says, ben, see all these cars going bye. I'm like, yeah. He's like, how much rubber do you see on the roads, considering the asphalt does create a certain amount of friction? I'm like, not much. He's like, where do you think from these millions of cars going by? You know, all over the planet every day, all that rubber that's basically in almost like a micro particulate form is going. And I'm like, I guess into the air. Because it's not like it's all over the. It's not like we're sweeping rubber off the roads that frequently. Right?

Isaac Jones [00:16:29]: Yeah, yeah, that's so. Yeah, it's so intelligent. Yeah. I mean, honestly, I think we've known that for a while. I think there's actually research. Back when I was in school, they talked about how the microplastics from the rubber on the tires, they go up like almost like 100 meters in the air from just the, it creates almost like a microplastic plume. So it's like if you're living in a city, you're getting EMF, you're getting WiFi, you're getting heavy metals, you're getting microplastic exposure at a high level. And of course now they're doing, you know, they're cooking chicken in plastic bags.

Isaac Jones [00:17:09]: They're bringing everything in plastic bags, and it's like, you know, sealed through. Like, I used to work at a grocery store when I was a teenager, and I remember I'd have to like, seal the cookies that I was making in these plastic bags. And I was like, I could feel the heat of the, of the machine around the plastic to make it like, airtight. And I was like, that seems weird. Like, I wonder if there's like anything that's bad for you by heating up plastic next to a cookie. You know, it's like you're getting sugar and microplastics.

Ben Greenfield [00:17:39]: Yeah. And a lot of people will say, oh, you know, whatever, you know, Chinese components that you order, toys, saunas, you know, you name it, contain a lot of toxins and plastics. And in fact, in many cases, that is not the case. It's the packaging. It's when you get your Amazon shipment and it's got the little crinkly plastic in it. You know, almost anything I get from Amazon that I'm going to use in my home that arrives, that I have to take out of plastic. First place that goes is the dish sink with soap and water for a hefty rinse. Yeah, because it's the, it's the packaging.

Ben Greenfield [00:18:13]: Oftentimes more than like, a lot of times the plastic and the products themselves are relatively stable unless you're heating them and drinking out of them or something. But the packaging is what you really have to pay attention to.

Isaac Jones [00:18:25]: Oh yeah, the packaging is terrible. So, I mean, you've got this perfect storm nowadays where you've, you know, you've got the mRNA, you've got the, you know, the microplastics, you've got the, you know, the heavy metals, you've got a certain amount of stress, especially in the news kind of, you know, system. There's, there's a lot of, you know, fear and anxiety that's constantly being thrown at us. So, I mean, it is essential, one of the things, and we can get into this later about like our routines and stuff, but it's essential to combat all of these different things through various lifestyle strategies, including breathing, which I do on The Breath Source app with you every day. Ben. I love waking up and going to bed doing breathing exercises with Ben Greenfield. It's freaking awesome.

Ben Greenfield [00:19:14]: So that I don't toot. So I don't toot my own horn. Describe to people what The Breath Source app is.

Isaac Jones [00:19:18]: So it's incredible. It's like you go to a breath class or if you've ever heard of these breath coaches out there. I mean, they're amazing. And I think people should hire breath coaches if they've never actually done breath work before. And if you want to just get started or if you have worked with a breath coach and you're wanting to create a maintenance program, I would highly recommend either getting started or going on maintenance with this breath source app. It's incredible. What it does is it brings you through like this journey of breathing to the point where the first few times I've done like the hour-long one that you have, which is just incredible. I mean, you feel amazing.

Isaac Jones [00:20:04]: I don't have the time to do an hour every day, so I do the 15 minutes and then the 15 minutes at night, most nights. But it brings you through a guided verbal, you know, breath kind of system. It's layered with music, but the music is layered with, when you breathe and when you should be holding your breath, which is really cool. And then on top of that, if you're, if you care about your spiritual life and your spiritual health, Ben sprinkled in actual, like, you know, scriptures and spiritual mantras into the breath work.

Ben Greenfield [00:20:43]: Yeah, I won't lie. Like, just warning in advance, every breath work session I have on there, I designed it with two goals in mind. One for people who actually want something that's difficult and challenging, although I included about, I think there's five or six sessions that are very like peaceful and relaxing. But the ones that are challenging, I'm like, I want people basically just to feel like they've literally worked out every last muscle in their expiratory body. And then b, I wanted people to, instead of experiencing a little bit of, and this might be offensive to folks, but I'm going to say it anyways, the kind of like hippy dippy breath work mantras. Oh, all the good inside you and, you know, create your own universe and manifest the yada yada from your third eye. I had it all based on prayer. Bible, God. Calling on God for strength and help, rather than relying on your own strength and finishing a session having done things like memorized a certain Bible verse or been super encouraged by literally connecting to God during the session.

Ben Greenfield [00:21:56]: So I wanted to be more about human connection to God and dependency on God than human dependency on the goodness within, if that makes sense.

Isaac Jones [00:22:08]: Beautiful. I love that. Yeah. And that's how you, I believe how you actually get goodness, you know, is that it's accessible from above.

Ben Greenfield [00:22:18]: I know, I know. Even I know we're kind of rabbit hole in here, but even when Donald Trump, bless his heart, he, I heard him say the other day, he's like, I like Christianity. I like the idea that good people go to heaven. I'm like, no, actually, shitty people who have been forgiven go to heaven. Good people don't go to heaven because nobody's really able to be good. If we were, the world would be a much better place if we were just all left to our own volition. Good people.

Isaac Jones [00:22:49]: Oh, my gosh, tell me. Tell me that, you know, that's. I am super grateful that there's grace in this world because I know that I probably wouldn't be where I want to be if I didn't have those foundational things you talk about in your breath work.

Ben Greenfield [00:23:07]: And for anybody who would argue with me, leave any young two-year-old human being to their own volition and tell me if they wind up doing good things or not so good things.

Isaac Jones [00:23:17]: It's so crazy, right? You're like, how is this child doing something this evil? But yeah, no, we're to wrap up around the conversation. It's exciting times because we know that by addressing these underlying causes of inflammation and disease in the body, you create unlimited transformations in your body. And it's the foundation for high performance, for biohacking, for all this other stuff. If you're biohacking, biohacking would be really great. If you're doing some longevity stuff, you're taking nd plus or whatever. It's like, great takes analytics, but you still have underlying issues in your body. If I never addressed the underlying dysbiosis and the microbiome of my body and the candida overgrowth and the mercury and probably the microplastics I had and all the other things, not probably, certainly the microplastics I had and the micronutrient deficiencies, then I could be doing all this other stuff that we talk about. And it's not going to kind of move the needle as much as it could if you address those underlying issues, right?

Ben Greenfield [00:24:27]: When I interviewed you about the five hidden causes of fatigue, we took a deep dive into those illness issues. But now I talk with people, and you would fall into somebody who's kind of in this category, who have fixed some of the serious issues. They're no longer metabolically super ill, but now they want to go from good to great. Right now, they're asking me questions like, well, what are the biohacks? What are the things that can take me from feeling pretty good now that I've gotten rid of some of these issues that are causing fatigue, tiredness, ADHD, eczema, you name it. What are the things now I can do to really take things to the next level? Now, you talked about how you've got some biohacks around your house. You talked about how you have a routine. You are one of my friends who is very dialed in and on the cutting edge in terms of the manufacturers, the products, the tools, the things out there. So I'm curious what you're doing now that really moves the dial or even, like, what your daily routine looks like now.

Isaac Jones [00:25:29]: Well, I mean, first of all, iron sharpens iron. I literally have gotten so many good insights and aha moments when I'm reading your books and, you know, Boundless. If you guys haven't bought Boundless, I would highly recommend getting Ben's book on biohacking and longevity and optimizing your health. It's just a tome, a textbook.

Ben Greenfield [00:25:53]: I just rewrote the whole thing. By the way, the 2.0 version comes out in January. The other one's good. This one kind of is everything that's happened over the past four years since I wrote the original one.

Isaac Jones [00:26:06]: Nice! Awesome. I can't wait to read that. So, you know, I have routines in the morning, at night. One of the things that I think is important for humans to do at some point in their life is to sit down and think about their past, what was good and what was challenging about the past. And what beliefs did you create out of those challenges? Because what's occurred for me is that if you want to elevate your psychology, create a lot more peace in your life, it's important to do some inner work around what past traumas have you had, and what did your child brain interpret those traumas to be? And what beliefs did you develop because of that? And what is the opposite of those beliefs? That as an adult, you can use your frontal cortex to rewire in your brain and create a new BS, a new belief system around what you actually want to believe about yourself. So I'm a big fan of affirmations and declarations. There's a scripture in James that actually talks about declarations.

Isaac Jones [00:27:14]: Kind of set the course of your life. You set the course of your life with your declarations or your affirmations. It's really like the core elements of what you believe in. In the morning when I get up, I go, I brush my teeth, I turn on my two panels, LED photobiomodulation panels there, and then I begin my affirmations. I brush my teeth and I begin my affirmations. And it's different things that are, and I believe that if we're really honest with ourselves, we'll be constantly looking to upgrade ourselves at another level, you know, on an on and on through the rest of our life. I think integrity, you know, you becoming a more loving person, you becoming a more kind of, like, elevated human being, if you would. Like you, it's a mountain without a top, like, you're just going to always be looking to improve and upgrade.

Isaac Jones [00:28:10]: So this last cycle of declarations actually passed through ChatGPT, and I was like, here are my old declarations. These are some things that I want to upgrade around my psychology. Then I want to add xyz scriptures into it. And the declarations that it popped out for me in a few seconds were so fire, obviously, I edited them. But now I've got new declarations around my relationship with Erica, around my mindset, around money.

Ben Greenfield [00:28:44]: What's an example of a declaration?

Isaac Jones [00:28:46]: A declaration, you know, something along the lines of, you know, as far as, like, my wife and I, I will say, like, Erica is a loving, caring person that always sees the best in me, you know, and, you know, because there was, like, a belief early on in my marriage where I was like, she doesn't see the best in me, you know, and there was just, like, some insecurity around our relationship, around ways that my brain interpreted what she did and said, which she did not actually mean. It was just that my brain interpreted the way that it shouldn't have been interpreted. And so I actually created the opposite of those declarations with her because I was like, hey, babe, when you do this, does it mean that she's like, no. I'm like, well, what does it mean? Because I've been like, for years, I've been kind of pissed at you when you do this. And she's like, well, actually what it means is this. I'm like, really? You actually love me and you're just thinking deeply? You don't have resting bitch face? You're not mad at me? You know what I'm saying? So I was like, it was like a big breakthrough, but then I would take that belief that I developed and I flipped it on its head and I rewired my brain. So I do that with, you know, with a number of different things.

Ben Greenfield [00:30:08]: Okay. And then just, just real practical question, because the last thing I use GPT for was to take a picture of a water filter and ask it which pieces were missing and how to use it properly for camping. You're getting way more advanced than me. You obviously have this list of declarations. Do you memorize them or, like, when you're brushing your teeth, do you just literally, like, print them and hang them on the mirror or something?

Isaac Jones [00:30:28]: When I don't have a whole lot of time, what I've done in the past is I take my declarations and I will record them in memos inside of my iPhone, and then you can turn it up on speed. I'm like, okay, this is a 20 minutes declaration session that I do every morning, or sometimes it's 30 minutes, depending on if I add more things into it. And so what I'll do is, hey, look, I only have ten minutes. I'll turn the little bunny rabbit mode on, and then I'll just put it close to my ear while I'm brushing my teeth, and I'm in front of the red light panel, and it, and it just goes through all of my declarations. But what happens is you end up, like, embracing it. Like, it comes up unconsciously throughout the day where you're, like, you're faced with a negative thought and there's automatically a response in your brain. That is what you shared this morning when you woke up.

Isaac Jones [00:31:18]: Right. So, yeah, you do memorize them.

Ben Greenfield [00:31:21]: You're going to program them into your brain, basically, while you're doing something you'd normally be doing during the day, like brushing your teeth.

Isaac Jones [00:31:27]: Yeah, exactly. Yeah. And then I like to verbally communicate them. I think there's something powerful about using your voice. So I'll kind of move away from where the kids are, my wife is. I'll get into my little closet where Erica and I have our clothes, and we just. I will say them out loud, and then I do my breathing, then I do my prayer, my meditation, and then, you know, I'm off to the races.

Ben Greenfield [00:31:58]: Also in the closet?

Isaac Jones [00:32:00]: Yeah, I do that in the morning. Right in the morning. And I'll also put on, you know, different various devices, you know, that you probably use. Like, I'll use this, you know, this red light kind of like thing right here that I blasts into my brain and I got things to wear on my head.

Ben Greenfield [00:32:23]: Yeah, it's like neural programming, basically. You tie activities such as affirmation, scripture reading, prayer, meditation, breath work, etc, to a pleasurable activity. For some people, it's a cup of coffee. For guys like you and me, it's red light or sitting on a PEMF mat. But yeah, I'm the same way. I'm like, at first it seemed kind of gimmicky. I'm like, well, I'm going to read my devotional, but I'm sitting here anyways. I might as well do some therapy.

Ben Greenfield [00:32:51]: But it's, it's more than that. It's, it's kind of like tying positive habits to other positive habits. And I don't think that, you know, let's say from a christian standpoint, like, God is upset if you're praying with the red light helmet on your head. Like, I don't see an issue with it. Obviously, you don't spend the first hour of the day brushing your teeth and doing affirmations, Isaac. So what are, what are some other big wins for you?

Isaac Jones [00:33:13]: Yeah, so, you know, I get outside after I finished the system I just shared. I like to get outside to get, you know, sunlight for the first five or ten minutes. Typically right after that, my kids wake up and so I'm always making breakfast with them. We have like a, I was sick of asking, of getting requests for what's for breakfast. So I created like, a breakfast schedule that, like, cycles different meals for breakfast every morning. And then the arguments that would ensue about one child wanting this for breakfast and the other child wanting that. We bypassed that by having a good schedule for breakfast.

Ben Greenfield [00:33:53]: You are such a good father. I've rarely in my life ever made my son's breakfast. I had a different approach. I taught him how to cook, and they've been making their own breakfast. I taught him, through Tim Ferriss' 4-Hour Chef, how to make scrambled eggs. And then they just took things from there. And since they were six, they just make their own breakfast. Maybe I'm lazy, or maybe I'm just trying to teach them how to fish instead of giving them a fish, but that's what.

Isaac Jones [00:34:19]: I love it. Dude, you're giving me ideas. I'm sleeping in from now on. No, that's good. I mean, you know, and then I get to work, typically, and my office that I have right now, I've got just crazy amounts of stuff in here that really help me maximize my productivity and keep my energy high throughout the day. Cause I do live on Zoom for a large part of my day. So I've got balance boards. Here is a softboard that I love to use, is a good kind of business board. It's called the FitterFirst Softboard.

Isaac Jones [00:35:01]: I've got the HigherDOSE mats and various EMF-reducing technologies. The company I used to use was Synergy Science. But, you know, I've got this little card right here as well.

Ben Greenfield [00:35:19]: What kind of treadmill do you use in your office?

Isaac Jones [00:35:22]: So this one is a, let's see here, Rhythm Fun treadmill that I got from one of the guys in our brotherhood, Mastermind.

Ben Greenfield [00:35:28]: Rhythm Fun. Okay, cool. By the way, for those of you taking notes, bengreenfieldlife.com/doctorjones. I'll just hunt down all this stuff we're talking about and include it for you. Are you, so you're not working out before you start your work day, besides lifting a spatula?

Isaac Jones [00:35:45]: Yeah, no, I work out typically in the, even not in the evenings, right at the end of the day, at the end of my work day. So around 4 o'clock to 5 o'clock I'll go out and work out. Now, working out, you've taught me the word fitness, right? And workout versus fitness. You know, I'll go out on the weekends, Saturday, Sunday, and I'm being fit pretty much the entire day. Like I'm cycling, I swim every day with the kids by myself. But the actual time that I've chalked out for myself, that works for my schedule because my wife likes to sleep in and I'm helping take care of the kids in the morning before I kind of hand them off to her, making them breakfast and all that. We've got a four-year-old, a six-year-old, an eight-year-old, and a ten-year-old.

Isaac Jones [00:36:48]: And then I'm connecting with them, doing a lot of fun stuff with them before they start homeschool at 9 o'clock, but that's just the schedule and the rhythm that's been working for me. And then I work. There's a guy by the name of David Jockers. He's one of my best friends. And I go to his house, you know, on certain lunch hours throughout the week, and we work out together and have a lot of fun outside and inside and all that kind of stuff.

Ben Greenfield [00:37:19]: I want to point out something very important that you brought up, though, Isaac. And there's the family connection before work. This is something that we talked about a little bit in our last podcast on parenting. But entrepreneurs, employees, executives, I don't care what kind of job you have, figuring out a way to carve out time for a family connection before the, you know, the, pardon the expression, shit hits the fan. And, you know, and you start working, all of a sudden you're too busy for the family, even if you have a home office is so important for you, Isaac. It's making breakfast. For me, it's a family huddle.

Ben Greenfield [00:37:54]: 7 a.m. every morning. Everybody just knows. You're there. It's, you know, we share our blockers, we share our dreams. We share how we slept. We share how we're feeling about the day. We share what we got going on. We share who's taking the car, where.

Ben Greenfield [00:38:07]: We share what time me and my sons have our workout, because we plan out which time of the day we're going to work out based on the schedules, and we try to do it together. And so that's intentional, though. And what I want people to understand is Isaac's intention. Like, he's got the breakfast calendar. It's written, it's managed. You don't just organically expect that you're going to somehow connect with the family every day before you start everything else, you have to calendar it in. And I wish that more parents were aware of the importance of that and did it. I call it bookending the day. You have, no matter what happens during the day, you've got something scheduled in the morning and something scheduled in the evening that no matter what happens, brings the whole family together.

Isaac Jones [00:38:50]: I love it. I love it. And then blocking off days like today's Eliana's birthday, she just turned four today, and I just went out and took her to her favorite restaurant for lunch and just spent the whole morning with her. And, you know, there wasn't really anything scheduled except for this podcast today and one other meeting. And so I think it's important to date your kids. You know, be intentional about, you know what, Dan Sullivan from Strategic Coach, one of my entrepreneur coaches, he said, you've got to block out your calendar first for your family and for leisure and travel, or else business and life will just completely gobble it up. Before I go into any quarterly meeting with my team and I teach this to my doctors and health experts that come out to my seminars and that I coach and train, is that you've got to plan for how you're going to create freedom before you go into planning all the business stuff. And that's the hacks, right?

Ben Greenfield [00:39:56]: Yeah, yeah. And boundaries. And I won't talk too much about this because I actually am going to share this at the Disrupt Conference in October in Nashville that you're putting on. But setting the, setting up those bookends of the day also creates boundaries. Right. If I am going to dive into the email inbox, let's say at 6:15 a.m., like, I know I can't be in the office at 7 a.m. because everybody's got their ass sitting up on the living room floor waiting for me at seven, same thing, like after dinner, we all meet in my sons' bedroom, no matter what, at 9 p.m. so inevitably, as happens in business sometimes, if I decide I'm going to open my phone after dinner and check and make sure there's no email fires to put out, I've got like 10, 15 minutes max in between cleaning the kitchen and getting up to the boys' bedroom.

Ben Greenfield [00:40:47]: So I'm not starting any major projects at night because the whole family is sitting up there waiting for me to lead them in our evening routine. Right. And so the boundaries are also really important.

Isaac Jones [00:41:00]: I love that. I absolutely love that. Yeah. And I mean, you know, as the kids have gotten older, the grandparents have taken over taking care of the kids for two weeks of the year. So Erica and I are able to travel. And it went to Italy last year, went to Sensei in Lanai Island in Hawaii. this year, we're going to go to Scotland. I'm going to be speaking at the Global Wellness summit out there in November at the St. Andrews golf course.

Isaac Jones [00:41:28]: But I mean, it's like, but we've created like a trip through Europe and some really fun stuff at that time. But I mean, I think it's important to be intentional about it and plan it ahead of time. So love that idea of bookending, you know, the beginning of the day, the end of the day, but also being intentional about, like, how you're going to create your calendar before your business creates your calendar or the corporation creates your calendar.

Ben Greenfield [00:41:56]: I know also, Isaac, you're doing a lot of work right now with some major hospitality organizations to create kind of like the biohacked hotel or luxury hospitality stay of the future. And although, you know, we could talk for hours about this, I know you talk about how you're on Zoom a lot. I know many of your Zooms of late have been about all of that. For the people who are listening right now, I think what will be interesting is that as a result of some of that work you've been doing, I know that you've also dug into some of the latest, coolest gadgets, technologies, biohacks, etc, that could be featured in a location like that, or the people might be interested in. What are some of the things people should know about that not a lot of the world is talking about right now?

Isaac Jones [00:42:40]: Well, I mean, because of the amount of retreats that I've done with the doctors that I coach and train, the seminars that we've done at 5-star resorts and retreat centers all over the world, you know, what the world views as 5-star, Ben, you and I do not see as 5-star, because I know you think exactly the way I do. When I was walking in this the first time, I was like, wow, everything around me is so beautiful. This is so 5-star. Everyone saying, my pleasure, how may I help you? They're, like, there to support you almost to a fault. And then you walk in, and then you start breathing in their signature fragrance, and you get a headache, right? And then you go into whatever the new construction is of the hospitality room, and there's all these glues that are off-gassing like crazy. I'm like, well, I wonder what kind of materials that they're using to build this resort with? And then, of course, it's like chipboard, and everything looks good on top, but you're still getting off-gassing for several years afterwards. And then you go into your bedroom and you're on a petrochemical mattress, and you've got EMF blasting through your body, and you go and take a shower, and there's no filter that's actually taking away the pharmaceuticals or anything.

Ben Greenfield [00:43:55]: And look, I won't name any names cause I don't want to piss off anybody. And actually, one of the guys who owns this property is one of my friends. But I was out at one of the hot spots out in Coeur Lane, Idaho, where all the celebrities go the other day, and it's just like, oh, my gosh. Like, full on endocrine disrupting chemicals all over the bathroom. The pool reeks of chlorine. There's rubber off-gassing everywhere. No water filtration. People are drinking alcohol out of plastic cups out by the pool.

Ben Greenfield [00:44:22]: I'm like, you guys come out here and you spend so much money on health, span and lifespan, and you have no clue how much better you could be.

Isaac Jones [00:44:29]: Exactly, dude. Exactly. So I. This is so, it was funny. Like a year and a half ago, I cast. So I hired a guy who married into a billionaire family in Panama. And he's like, I want you to see this private island that my family owns off the coast of Panama that we're building a Ritz Carlton Reserve on. And so I went there and it was like, incredible.

Isaac Jones [00:44:56]: And it really, I'd already been building the concept of a longevity resort and an optimal wellness and optimal living resort for a while, but it, you know, and I worked with architects to develop the designs and everything, but just going to that island and seeing that, I could put it right next to an Aman resort. I could put it right next to a Ritz Carlton resort. And then the family wanted to support me in doing that. I was like, okay, this is getting real, but I need to, you know, ultimately find the best person in the world in hospitality. And that's Horst Schultze. He built the Ritz Carlton, and the number one hotel in the world now three years in a row is Capella hotels that he founded and built as well. And so I went to his contact us page. I mean, how funny is this? I casted a vision of what I thought the future of.

Ben Greenfield [00:45:50]: While you're brushing your teeth.

Isaac Jones [00:45:51]: Yeah, while I'm brushing my teeth. Exactly. But he literally responded the next day and he was like, isaac, the future of the industry isn't exactly what you're talking about. This is very exciting. Come to my office. And we've literally been having meetings ever since. I've been working with the chief development officers at Mandarin Oriental, Capella Hotels, one and only resort, Aman resort, etc, etc. I'm going to be speaking on stage with the CEO of Clinique Le Prairie, Simone, at the Global Wellness Summit in Scotland coming up.

Isaac Jones [00:46:27]: So it's amazing and so exciting what's happening and the amount of energy and focus of people that are coming around us is incredible. And I've done a lot of market research. I've gone to the 6th Senses, the Aman Resorts, the genus, the various medical facilities around the world. I've hired consultants from Canyon Ranch that were the former CEO of Canyon Ranch and Sensei. And you just learn so much, and it's crazy how much of an opportunity there is to build not just these resorts, but longevity real estate properties that will literally take the world by storm. So I'm really excited. I'm in the final phases of, of wrapping up my business plan, and I'm excited about being able to build one of these. It's going to be an expensive endeavor, each one of them.

Isaac Jones [00:47:25]: My goal is to build around 10 to 15 in the next 10 to 15 years, and then each one will be probably 250 to 350 million. But, I mean, it's going to be incredible.

Ben Greenfield [00:47:40]: Wave a magic wand for me, the gym of the future. Kind of like lightning around in a facility like this. What's going to be in it?

Isaac Jones [00:47:48]: If you look at the gym in the future and what I've kind of, like, scoped out for my resort, you know, you've got functional fitness areas. If you look at fitness like you talk about this in your book, you've got agility, you've got balance, there's brain fitness, you know, there's endurance, there's strength. Yada, yada. So most gyms are designed just for these static Technogym. I'm going to build my muscles in one dimension and then get an injury later on in life because I'm just working this one muscle in one dimension. So again, you woke me up to this, I think, in 2011, when you wrote your fitness book, which is a great book, even relevant to today, but ultimately, you want a holistic approach to fitness. You want to have, you know, the, like, a functional fitness area. I'd have an AI-based fitness area where you're using things that can actually, like, challenge your body and really, you know, raise up your heart rate.

Ben Greenfield [00:48:53]: Like an ARX or something like that.

Isaac Jones [00:48:57]: ARX CAROL bike. Yeah, exactly. You know, it may be like, you know, certain areas, depending on the spacing, having some tonal devices, etc, you know, like, so you've got that.

Ben Greenfield [00:49:11]: Can I call you out, though? If Tonal, hope you're listening, Tonal, because I've been on you for this for years. Add an Ethernet port in the back of your darn Tonal so we can have WiFi off in the gym. Right. The gym of the future also needs to be hardwired. Right? The one time, the two times when you really don't want a huge, dirty, electricity-induced calcium influx into your cells is when you're sleeping and when you're exercising. The gym of the future needs to be low EMF, in my opinion.

Isaac Jones [00:49:36]: Low EMF. And that's one of the things I talked to the designers about. I'm like, could we just have a kill switch for WiFi so that we can sleep in the WiFi free zone? And they're like, yeah, we can totally do that. Nobody's done that. Nobody's thought of that. I'm like, how do you not think of that. It's, like, essential for sleep, you know?

Ben Greenfield [00:49:53]: I know. You ought to see me when I get to the Airbnb and often the hotel room. If I can find a closet getting open under the bed, everywhere I'm looking for where I unplug the wifi router when I go to bed.

Isaac Jones [00:50:04]: Exactly. Exactly. And oftentimes it's right behind the headboard. You know what I'm saying?

Ben Greenfield [00:50:09]: Conveniently. Yeah. That's where you want the highest signal, of course. So you can doom scroll before bed. Yeah.

Isaac Jones [00:50:14]: So, you know, there's all these other elements. I mean, you'd have an area that's that I believe that you should have a biomechanical optimization area with a chiropractor that is gonna help you optimize your posture, you know, adjust you any way that you need to do, and then also, you know, create a structural, biomechanical, you know, plan for you, for your posture to be optimized. Like, if you walk, if you watch Ben Greenfield walk into a room, his chest is up, his ears over top, the center of his shoulder. It's like textbook posture. Most chiropractors don't even have the posture that Ben Greenfield has, but it's an essential part of our longevity. Like, if we lose our posture and the proper lordotic curve in our cervical spine and lumbar spine, ultimately, once you lose that structure, you lose the function. I could go on.

Isaac Jones [00:51:05]: I mean, the food will be different, farm to table, like, organic, all of the things. The houses will be wired differently. So there's going to be an each resort or residence club that people will probably want to be a part of. And each house will be like a longevity home that will, you know, will also have all these, like, features within them. But there's so many, like, little secrets that the team has asked me not to share, which I wish, you know, wish I could. But, I mean, once we launch the first one, hopefully in the next three to five years, we'll be able to show the world.

Ben Greenfield [00:51:45]: It's so interesting you have these conversations. I have conversations like this, too. You know, people, like, use those examples I was talking about, about the fancy resort in Cordlet, and people like, oh, well, you said plastic. What do you recommend instead? I'll say, glass. And they'll say, okay, well, what if I want to go deeper than that? And I'll say, well, you put, like, a hexagonal structured water device underneath the glass, and people are like, oh, the pool. What? You know, what do you like I say use minerals. They're like, well, what do you do beyond that? You can oxygenate and structure the pool water. Or, yeah, I mean, there's so many directions you can go.

Ben Greenfield [00:52:17]: Or they're like, well, what do you mean? Turn, you know, like the WiFi signals bouncing around. What could I do about that? And you say, well, you could do hardwired Ethernet. Well, what do you do beyond that? Well, you could use WiFi, the new light-enabled Internet signaling that uses light packets instead of wireless packets. You could go so deep on the build-your-own blue zone style concept for luxury or for. I mean, I'm building a home in Idaho, so this is all top of mind for me because I'm using a lot of these concepts at my new home build in Idaho. But, yeah, what I look forward to is, and I don't want to sound like too, like rich dudes who go to 5-star resorts talking about how to upgrade their highfalutin stay they're so privileged to go to. But what I think is important is you want to be able to take yourself or your family on vacation or on business and not come back feeling destroyed and ideally coming back with even longer telomeres or lower inflammation or better HRV. Basically, your environment supports you or even grows you when it comes to your health.

Ben Greenfield [00:53:28]: I dig what you're doing.

Isaac Jones [00:53:30]: Which is really interesting, because if you actually look at data like Oura Ring or WHOOP band or Garmin watch or whatever, and you look at when people go to these resorts, what do they typically do? They typically get worse sleeps than they do at their own house. They typically stay up a little bit later. They may be drinking or whatever. They typically say at the end, I need a vacation from my vacation so I can recover from my. So the vision is like, why wouldn't you want to have an incredible time? Like, transform your body, your mind, and literally walk out where your skin, hair, nails are completely different, your body internally has been completely shifted and transformed. And it's possible now, one of the technologies, tissue regenerative therapy. I tore my meniscus and rebuilt it within four months after the orthopedic surgeon said, you definitely need surgery, like, ASAP. I can get you in next week.

Ben Greenfield [00:54:33]: Yeah, that's the TRT shockwave style unit.

Isaac Jones [00:54:37]: Yeah, it's a softwavetrt.com, i believe. Softwavetrt.com. And then what I've been using, as well as STEMREGEN, which is a great product. STEMREGEN essentially cycles stem cells out of your bone marrow into your blood, and then the stem cells go to work in the different areas that need healing. But, man, it's remarkable what ends up getting created and what you can do now with your help. I truly believe. Now, I did a done pay score with one of the lab companies, and I scored a 62, which I was like, is that good?

Ben Greenfield [00:55:26]: That's massively good. That's a very low rate of aging based on the TeloYears analysis.

Isaac Jones [00:55:31]: Yeah, exactly. They're like, Isaac, they're like, that's number two in the world right now. And I'm like, what? I'm like, really? I'm like, that's crazy. And I had. I won't use the person's name, but one of the, you know, top biohackers in the world as well. Up on my stage, and he's talking about how his dunphase score is 0.78 or something like that. And I honestly, I was like, oh, my gosh. Like, he's bragging about that on stage.

Isaac Jones [00:55:59]: I'm like, I can't go up on stage and tell the stage, I've got a 0.62 now.

Ben Greenfield [00:56:02]: My last one was 0.66. You got me beat. So I know we're starting to run against time, but one thing I was thinking about as you were talking about this is, like, right now, because you're right. Travel is what really takes it out of you. And if I'm working, and this is for myself, this applies to myself, too. If I'm working with a client or an executive, I have them literally walking in the hotel room, unfolding their grounding and earthing mat from their suitcase, taking out their hydrogen water bottle and their filter, unplugging the WiFi router, using a curtain over the curtains to make sure that the light doesn't come in. Unpacking all of their little, like, special superfood, oatmeal packets, alcohol alternatives, and hydrogen tablets and glutathione.

Ben Greenfield [00:56:58]: And it's like, you have to do so much. And they're staying at, like, 5-star hotels, and it would be so nice to just be like, yeah, I'm just packing my underwear and some socks and a swimsuit and a t-shirt, because when I show up, everything's already dialed in. I don't have to be fighting this battle, so.

Isaac Jones [00:57:17]: Exactly. And that's exactly what's being created right now. I'm excited about it. I can't wait to geek out with you a little bit more about all of the different things, because I've been getting some great ideas from you around how to build this, but just super appreciate how you show up and all of the insights that you have around what these. It's really a lifestyle, what this lifestyle concept can really look like.

Ben Greenfield [00:57:48]: Give me this 62nd overview of Nashville for people who want to go to Disrupt because me and my wife, my wife's going to come, too.

Isaac Jones [00:57:57]: You got Jessa, Ben Greenfield coming. I mean, you're going to be talking about both business and, you know, biohacking longevity stuff. So I'm excited to have you come and share your knowledge and wisdom with the group. A lot of people you don't under, don't realize how successful you've been from a business perspective. So I can't wait for them to learn a little bit of the insights around that. You've got Michael Hyatt, who's a New York Times bestselling author around productivity and business growth and development. He's going to be talking about how you can create more freedom in your life and save hours and hours a week of productivity using these different strategies and solutions. We've got one of the top AI experts that's actually helping health coaches, doctors and health professionals reach out to prospective patients, all using AI, where the prospective patient and client is actually thinking they're talking to an individual and it's like a real conversation, and they're going to be talking about how they actually set up and tee up all these consults, which is really amazing.

Isaac Jones [00:59:01]: We've got a lot of the world's top brands. We've got people that are building supplement companies, people that are building digital online empires. Some of the largest, most successful clinical experts and practices in the world will be there. We really do typically attract the top 1% of health businesses in this space. So, you know, I'm going to be talking about how to really set yourself up to win a lot of the marketing, sales and practice management strategies around team growth, etc, that's working in the 21st century in 2024, and really how to prepare and navigate yourself for a down economy. And a lot of people are talking about how the economy is kind of shifting, but we're going to teach you how to, like, prep for that and how you can position yourself in a way that you can be successful in either an up or down.

Ben Greenfield [00:59:56]: Yeah. So October 3rd through the 6th. October 3rd through the 6th in Nashville, Tennessee. You can, I think you get like a discount or a VIP something something. If you go to bengreenfieldlife.com/disrupt2024. Isaac, I have a call in 41 seconds and counting. So here we go. If you want the show notes to this show, like you, Isaac, I live on Zoom. Go to bengreenfieldlife.com/doctorjones. D-o-c-t-o-r Jones.

Ben Greenfield [01:00:25]: I'll link to the other podcast that Isaac and I did. Keep your eye on this guy, especially what he's doing in the luxury hospitality industry. I'm sure at some point in the future I'll be able and he'll be able to share more with you on that. And then if you want to join us in Nashville for a pretty good time, October 3rd through the 6th, 2024, go to bengreenfieldlife.com/disrupt 2024. All right folks, over now.

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