Reading time: 7 minutes
What I Discuss with Emily Kaplan:
- The Broken Science Initiative, a project Emily co-founded with CrossFit’s Greg Glassman to expose flaws in modern research and highlight why much of today’s health and medical science can’t be trusted in practice…02:29
- Why real science should be about proving accurate, repeatable predictions rather than only trying to disprove results, and how the peer review system has shifted into a pay-to-play model built on money, hidden data, and free labor instead of true accountability…07:44
- How the peer review system, once meant to ensure quality science, now hides surprising flaws that even top journal editors can no longer ignore…12:00
- How the pressure to publish has fueled paper mills, image manipulation scandals, and unreplicable cancer studies, leaving flawed research in top journals…16:07
- A falsified Alzheimer’s study that misled decades of research, drugs that are never tested together, and the possibility that many chronic diseases share one root cause, revealing a scientific system far more broken than most people dare to imagine…26:50
- How p-values, long treated as the gold standard in research, can be easily manipulated through “p-hacking,” making studies seem scientifically valid even when their results don’t actually hold up…32:29
- MetFix, a global training program she co-founded to show how chronic disease can be reversed in the gym by restoring metabolic flexibility and managing insulin…40:33
- The idea of metabolic flexibility, the body’s ability to switch between burning fat and carbs, and how her MetFix affiliates run special classes that help people with type 2 diabetes and other chronic conditions improve their health…44:35
- How flashy health headlines often twist data, leaving the public misled by research that looks far more dramatic than it really is…49:37
- Her non-negotiables for health, along with how MetFix uses daily workouts, recipes, and mindset tools to help people reclaim control over chronic disease…57:36
In this fascinating episode with Emily Kaplan, co-founder of the Broken Science Initiative, you’ll get to discover the hidden flaws plaguing modern scientific research—from manipulation and fraud in high-impact journals to the weaknesses of peer review and the misuse of statistical tools like p-values. Emily shares striking examples of misconduct, including image manipulation in medical studies and the infamous Alzheimer’s research that shaped treatments for years before being exposed as fraudulent, and she explains how the Broken Science Initiative is working to rebuild trust in science through education and a renewed focus on metabolic health, with MetFix as a grassroots approach to reversing chronic disease through proper nutrition and metabolic flexibility. Throughout the conversation, you’ll discover why skepticism, self-education, and community-driven action are essential for separating real evidence from hype, and if you’re interested in uncovering the truth behind scientific misconduct and reclaiming your health through better science, you won’t want to miss this episode.
Emily Kaplan is an expert in strategy and communication. As the CEO and co-founder of The Broken Science Initiative, she is building a platform to educate people on the systemic failings in science, education, and health while offering an alternative approach based on clinically significant outcomes.
The Broken Science Initiative offers specialized training and networking opportunities for members of various scientific societies. The BSI Medical Society is for healthcare workers and patients eager to learn and improve outcomes through education focused on what’s working and what’s broken in modern medicine and healthcare environments. With regular online and in-person events, The Medical Society is building strong communities around a country of people who are awake to the issues of irreproducibility, scientific misconduct, corruption, the root causes of chronic disease, and more.
In September 2024, BSI announced the launch of MetFix. This new concept is an update to the model and program that BSI co-founder Greg Glassman built as the owner and founder of CrossFit. MetFix is a community with independently owned brick and mortar gym and healthcare locations, and a high-level educational program for personal trainers and healthcare professionals who are dedicated to helping clients and patients be as healthy as possible, with an emphasis on preventing and reversing chronic disease using lifestyle interventions.
As the principal at The Kleio Group, Emily works with high-profile companies, celebrities, entrepreneurs, politicians, and scientists who face strategic communication challenges or find themselves in a crisis. Emily’s work as a business leader includes time spent working with large Arab conglomerates in the GCC region of the Middle East, looking to partner with American interests.
Emily acquired Prep Cosmetics, expanded it to become a national chain, and revolutionized the way women bought beauty products by offering novel online shopping experiences, which are now the industry standard. She was a partner in a dating app that used the new technology of geolocation to help interested parties meet up in real life. Emily also developed Prime Fitness and Nutrition, a women’s health concept that focused on the fitness and diet needs of women as they age, with three physical locations.
She was the host of the Empowered Health Podcast and wrote a column in Boston Magazine by the
same name, both of which focused on sex differences in medicine. Emily has two decades of experience
as a journalist. She has written for national newspapers and magazines, and produced for ABC News’ 20/20, Primetime, and Good Morning America. She is the author of two business advice books published by HarperCollins Leadership. Emily studied Advanced Negotiation and Mediation at Harvard Law School. She has a Master of Science from Northwestern University and received a BA in history and psychology from Smith College.
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