December 29, 2015
Last week, I posted my birthday rant.
It was so popular that I'm back now, one week later, with another brief rant for you.
I'm often asked the difference between something from the “Nature” brand of supplements I've personally developed…
…and, say, another supplement brand or product that appears to be very similar. My recent article about NatureAminos is a perfect example of this: obviously there are many other similar amino acid supplements out there, such as Master Amino Pattern (MAP) or PerfectAminos.
The answer is very simple, and twofold:
1) I used my modifications and recommendations on an existing brand to make it better.
In some cases, a lab or supplement company has developed and patented a very good technology – a technology that I want to use to create a product which that company has not yet created. A perfect example of this is NatureCBD. The company BioCBD+ developed the process of blending turmeric with organic cannabis to isolate both the curcuminoids and the cannabinoids.
But I wanted to take this one step further and add in ashwagandha and lemon balm for relaxation, cortisol lowering and in higher amounts, elimination of insomnia or the inability to fall asleep. So I approached them and had them “custom formulate” a modification of their formula for me. This means NatureCBD is similar to many products BioCBD+ has, but different in that I've added my own personal twist and extra ingredients to an existing supplement delivery technology.
2) I've private labeled an existing formula under my own brand to more effectively spread my message.
In some cases, a supplement you will find at GreenfieldFitnessSystems.com is indeed nearly identical to another supplement or formula that already exists, but has been branded with my “Nature” brand and label. The advantage of this for you is that: A) GreenfieldFitnessSystems.com becomes a convenient “one stop shop” for you, rather than you needing to go to the four corners of the earth to find the stuff I recommend or endorse; B) you save on shipping; C) you avoid getting any fake knock-offs; D) every time you use my brand vs. another brand, you (and I know this sounds potentially selfish) are “brand-building” Ben Greenfield and the Nature brand, and you are helping me to spread the message and my unique flavor of living life to the fullest and getting the ideal blend of performance, health, happiness and longevity.
So…let me know if that makes sense, and please feel free to leave your thoughts and comments below. I hope these little rants help you better understand me and my message.