October 9, 2017
I remember the very first tattoo I ever slapped on my body.
As a testosterone-infused 19-year old college student, I wandered into a tiny tattoo parlor in a back alley in Moscow, Idaho and hired a hippie dude named Caleb to ink an enormous tribal sun tattoo across my entire right shoulder.
And in the center of that tattoo – surrounded by a swirl of intense blood red and deep blue patterns designed to represent fire and water – was a symbol: the Japanese Kanji symbol for something called “Ki”.
This bad-ass tattoo was to be my life force, my energy, my body’s source of internal power…my “Ki”…
…a source of power that I’ve since tapped into for everything from the famed 72 hour Agoge Race at 38 degrees below zero in the backwoods of Vermont, a dozen of the hardest Ironman triathlons on the face of the planet, days upon days spent suffering through Navy SEAL training for civilians on the beaches of the Pacific Ocean off the coast of San Diego and attainment of the pinnacle of adventurous ultra-endurance competition: the coveted Spartan Delta.
But frankly, over the past two years I’ve come to the stark realization that life is about far, far more than a pursuit of masochistic competitions, the pursuit of a never-ending drive to get six-pack abs or bigger lungs, or the attainment of the perfect yoga position, the perfect overhead squat or the perfect mile split.
After all…nobody ever said that they wanted written on their tombstone: “I was a good exerciser.”
Instead, I’ve realized as I’ve poured through dozens of books and hundreds of research papers on longevity, happiness, fulfillment, human potential and beyond…
…that if you truly want to achieve peak performance, look amazing, defy aging and live an adventurous, fulfilling, joyful and limitless life…
…you must not just optimize your body, but also your mind and your spirit.
And frankly, in my own personal journey over the past two decades of living in the trenches of the fitness industry, I’ve realized that exercising and “fitness-ing”…or toeing the starting line of a race…or setting a new PR in the gym or on the track…or finally getting my body fat percentage perfectly dialed in…
…is pretty dang meaningless if I’m not happy and fulfilled with true balance among my performance, digestion, recovery, brain, sleep, hormones, family life, spiritual health and beyond.
Would you agree?
After all, what if you and I could leap out of bed each morning and tackle the day with the extreme ferocity of an electrified tiger? What if our performance, fat loss, recovery, digestion, brain, sleep, hormones and spirits were fully optimized and firing on all cylinders? What if we all walked around as superheroes with a body like Batman, a mind like the heroes of the smart drug movies “Limitless” and “Lucy” and a spirit like an enlightened yogi? What if you could speed-read, memorize cards, remember the names of everyone at the cocktail party, wear any jeans you want, step onto a beach with your chest out and abs in, age gracefully with zero Botox and liposuction required and have an intense inner feeling of peace, love, joy, happiness and true spiritual satisfaction?
What if this ability to look, feel and perform to the human body’s full capacity wasn’t the stuff of lore, but was instead status quo? Sure, there are UFC and NFL gladiators fighting for glory on television with optimized Ki of body, random monks and meditators wandering the planet with optimized Ki of spirit, and professional poker players, computer programmers and race car drivers hunched over a card game, a keyboard and a steering wheel with optimized Ki of mind. But in a perfect world – a world that is fully attainable – you would have it all: total Ki of mind, body and spirit.
So why am I telling you all this?
Because I need your help. You and I need to spread the word. You and I need to create a community that encourages a new brand of health enthusiasts – people like you and me who care not just about our bodies, not just about our minds and not just about our spirits, but about all three elements of being a complete and happy human. People who can climb mountains, memorize a deck of cards, create amazing music, help feed people in our local community, and experience the true 100% of our human potential.
Imagine an optimized body. From gut to muscles to joints, everything works the way it is supposed to.
Imagine an optimized mind. You think clearly, with no brain fog, and a sharp, keen ability to learn and communicate.
Imagine an optimized spirit. You have the invisible elements necessary for happiness, longevity, meaning, purpose and direction in life.
This complete human optimization is exactly what I envision and what I am now creating. And I want you to be a big part of this new health revolution.
So if you are curious what I’m up to, how I’m going to teach the world how to achieve total body, mind and spirit optimization, and how you can be a part of it…
…then tell me…
Does this mission resonate with you? What is the first thing that comes to mind as a solution (whether it exists or doesn't exist) that would help YOU achieve complete optimization of body, mind and spirit? Anything else you want to pipe in on?