March 16, 2022
You may have noticed a slight shift to the way things look around here at Ben Greenfield Fitness – *ahem* – Ben Greenfield Life.
Yep, you read that correctly…
See, several months ago, in an article entitled “Vision,” I shared with you my personal vision for the next several years, along with some big changes you can expect ahead. Then, just a few weeks ago, I shared with you my new life's purpose (not to be all mysterious or anything like that, but you can just go read that article if you're curious, and also check out this new discovery of mine, “Ikigai 2.0” e-book, for more elegantly nailing down your own life purpose).
And now, today, I want to shift to my role as Mr. High-Falootin', Suit-Wearin' CEO and tell you about what has changed here at the old Ben Greenfield Fitness and the new Ben Greenfield Life. Problem is, I still feel more like a sixteen-year-old curious, adventurous, horny, audacious lover-of-life than I do a stale, buttoned-up executive (I've probably forgotten how to even put on a suit, and tend to get quite fidgety in meetings and boardrooms). So, perhaps we'll leave behind the CEO piece for now and instead say that I'm just a human being sharing with you the next evolution of our journey together: a human being who is constantly discovering new and inspiring ways to optimize your mind, body, and spirit; finding interesting and enchanting people to interview and introduce to you; producing compelling, often unconventional, outside-the-box information to make your life better; and then sharing it all with you so that you can live your fullest and most impactful life possible.
OK, now I'm rambling. So let's jump in…
…why Ben Greenfield Life?
Why Ben Greenfield Life?
In that “Vision” article I alluded to earlier, I shared the fact that, although my current passions and interests in the realm of health will likely remain deep-seated in me and I'll still be geeking out on optimizing the human machine, creating compelling nutritional formulations for my supplements company Kion, and continuing to invest in and advise for companies in the health, fitness, nutrition, biohacking, functional food, and wearables spaces, I will no longer be pigeon-holing myself solely into these health and fitness-related areas.
Instead, my calling and deep desire is to branch out (as you may have witnessed me already doing to a certain extent) into topics such as psychology, religion and spirituality, family and parenting, life-hacking, economics, politics, and beyond.
See, there are many, many other aspects of “living a good life” that I'm supremely curious about and that I want to explore by ramping up my own knowledge via immersion in books, research, conferences, and other forms of education; many compelling and interesting guests outside of the domains of health and fitness who I want to interview on my podcast; and many stages I want to stand upon to present inspirational messages that reach far beyond simply optimizing one's body and brain.
Because of this, there were some significant changes that I anticipated needing to make in my own personal and professional development. For example, I realized that I needed to become a better, more dynamic, more inspirational speaker (I look up to and admire guys like Tony Robbins, Brendan Burchard, and Bo Eason in that respect) who can rock stages in a less didactic and more motivational way than I currently carry myself on stage, along with expanding my speaking topics platform currently presented here.
I also realized that I needed to broaden my personal Rolodex to be able to begin reaching out to supremely interesting podcast guests who go beyond scientists, physicians, physiologists, and athletes—including world leaders, presidents, and other great thinkers, philosophers, politicians, economists, and inventors (folks such as Ray Dalio, Jordan Peterson, Naval Ravikant, Richard Branson, Oprah, Tony Robbins, Ray Kurzweil, Elon Musk, and more).
And along those same lines, I knew I would need to make significant alterations to my brand, including choosing a name that was a bit more expansive and all-encompassing than BenGreenfieldFitness.com (à la BenGreenfieldLife.com) so that I am no longer pigeonholed into the arena of pure fitness or nutrition or biohacking. Additionally, I felt that I could use a few updates to my own appearance and personal brand to represent myself as much more than just a cowboy who runs around half-naked, clad in spandex, riding bicycles, hauling sandbags, and throwing spears, and to instead progress into the role of sage and mentor. After all, it's been a wild and adventurous ride in the health, sports, and fitness world for the past twenty years, but there are many, many other avenues I desire and have been called to explore, and I may need to put on my big boy pants to do so.
What Is Ben Greenfield Life?
So, with the help of my amazing team of individuals who surround and support me here at Ben Greenfield Life, I'm developing the most creative and inspirational network on the planet: an article, book, video, podcast, and media source that you can turn to not only for cutting-edge lifestyle, fitness, nutrition, biohacking, longevity, survival, faith, family, personal improvement, and relationship information and inspiration, but also a source that you can consider to be a portal for discovering everything you need to know to live your fullest, most impactful and purpose-filled life possible; your safe place to engage, interact and even compete with people just like you via transformation challenges and masterclasses; and your direct access to top-notch coaches and consulting services to help you decode every step of personalized mind, body, and spirit optimization.
Ben Greenfield Life is a journey, a destination, and a portal for those who, like me, desire to live life to the fullest…
…experience deep meaning, purpose, happiness, fulfillment, and connection…
…explore and enjoy every nook and cranny of God’s great creation…
…connect with and learn to use the most cutting-edge time and trench-proven strategies to better your life…
…and discover how to achieve full optimization of mind, body, and spirit, all with boundless energy that equips you to go and conquer every mountain you've been called to climb, along with a supportive community of fellow lovers of life who have a deep desire to make maximum impact with their life too, while loving others fully and savoring and enjoying every step of the journey with a passionate authenticity and energetic curiosity.
By following the content, media, and messaging you will discover here, you will find yourself fully inspired, equipped, and empowered to maximally live your life’s purpose.
The entire team's core focus here at Ben Greenfield Life is to teach and inspire you to fully experience and joyfully savor all of God’s great creation, and passionately empower you to live a bold, purpose-filled, and adventurous life infused with health, hope, happiness, and love.
Since “what gets measured gets managed,” and because a big, hairy, audacious goal keeps me thirsty for constant improvement and innovation, my 10-year target goal is to touch 200 million lives through podcast downloads, unique website views, social media, coaching services, masterclasses, and book sales, to give at least one million dollars to charity, and to generate 10,000 volunteer hours by our team and partners.
More than ever these days, people need a fresh, entertaining, well-informed, and, often, outside-the-box approach to discovering the health, happiness, and hope that we all crave. People need a leader to look up to who is a trustworthy source of valuable, life-changing information. People need a tribe. That’s what Ben Greenfield Life is now dedicated to creating for you in a very, very unique manner that blends all elements of the body, the mind, and the spirit with both science and faith to help you live an incredibly fulfilling life.
How Ben Greenfield Life Is Different
So how is what I'm delivering to you here at Ben Greenfield Life, via my podcast, books, articles, masterclasses, videos, coaching, and consulting different than what you might find elsewhere?
Here's how Ben Greenfield Life is different:
-A unique content blend of fitness and science merged with faith and family…
-An inspiring embrace of danger, boldness, and raw authenticity…
-A drive to push boundaries–physically, mentally, and spiritually…
-The willingness to speak with boldness and truth…
-Transparency, authenticity, and radical honesty in all communication…
-Courage to defy the status quo and think outside the box…
-A deep value placed upon beauty, art, creativity, and aesthetics…
-The synthesis of clinically proven science, personal experimentation, and immersive journalism along with invisible quantum energy, faith, and spirituality…
-A focus upon producing “perennial bestseller” content that makes this world a better place, rather than short-term shallow information, cash, or power grabs…
Ultimately, Ben Greenfield Life is a trusted source of information that will provide you with an outside-the-box approach to discovering health, happiness, and hope–all with a holistic approach that blends the body, the mind, and the spirit while bringing about lasting results and fulfillment so that you can live your best, most impactful life.
So there you have it.
Movement and nourishment? I'll continue to teach you what we humans need most.
Supplements, brain-boosting compounds, and natural health solutions? I got you covered.
Kettlebells, breath work, saunas, and ice bathing? You'll discover everything you need to know.
Meditation, journaling, prayer, worship, faith, purpose, meaning, and fulfillment? That will be a definite focus.
Faith, family, and parenting? Heck, that's my purpose at this stage in my life, so absolutely expect fresh content on those topics.
A wide range of podcast guests teaching you about everything from the latest longevity hack to how to survive the next zombie apocalypse? Yep, that too.
So strap yourself in and get ready for a wild ride. I promise that if you stick with me, you're going to experience everything that a magnificent and magical life on this planet has to offer, and much, much more.
Oh, and one last thing: you may have noticed a brand spankin' fancy new logo. There's a story that tells too. In launching the Ben Greenfield brand beyond fitness and into the diverse territories of holistic living, we created a mark that conveys the impact of my work to date and incites the energy of what’s to come. The new logo takes the “G” in Greenfield and reimagines it as the primary creative element, communicating the holistic nature (subtle circle), ingenuity and healthy movement (arrow) of my
offerings, and inspires you to remember the gift of life and your abilities (upward direction). The logo mark itself has three “pieces”:
And yes, if you look closely, you'll also see both a bow and a cross embedded within the logo elements, with bows and arrows representing nature, hunting and even family and a quiver full of arrows (children), along with a cross that is representative of faith. So there's plenty hiding in there. I hope you dig it.
OK, that's enough from me for now. What do you think of the new rebranding? What are your questions, thoughts, or feedback? What do you want to learn from me here at Ben Greenfield Life? What are you curious about that you want to see me research, create, or discover? Leave your comments below. I read them all.